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Market of non-firefroof office metal furnishings.


Non-fireproof metal furnishings for office use such as filing cabinets, cupboards, and mobile files are growing in demand with the expansion of the economy and the business sector.

The markets of metal furnishings include institutional and retail markets. Big producers of the furnishings such as Bostinco and Datascrip are more interested in targeting institutional market, but Lion, Elite and a number of other brands focus more on retail market. Normally institutional market demands higher quality.

Metal furnishings include non-fireproof furnishings such as ordinary filing cabinets, stallenkas (office cupboard) and mobile files (Roll O Pack) and fireproof furnishings such as safes, fireproof filing cabinets, vault doors and deposit safes. The grouping is based on process of production and technical specifications.

There are quite many or more than 13 brands of non-fireproof metal furnishings found on the domestic market. However, only six of them are categorized as major brands in production including Bostinco, Lion, Chubbsafes (Komodo), Elite, Acroe and Datascrip (PT Matahari Alka). Other brands are products of small producers or imported.

Other than Chubbsafes Indonesia and Lion, the producers of the other four brands--Acroe, Elite, Bostinco and Datascrip--have no fireproof products like safes, fireproof filing cabinets and vault doors. Mosler and Cassa specialize themselves in the production of fireproof furnishings including safes, vault doors and fireproof filing cabinets and they do not sell non-fireproof metal furnishings such as ordinary filing cabinets and office cabinets.

Major Brands of non-fireproof metal furnishings

Metal furnishings Bostinco has been known in the market for the past 50 years. It is known as the brand of high quality metal office equipment. Unlike many other producers, the producer of Bostinco produces only 1 grade of product. The market target of Bostinco is B to B (Business to Business).

The producer of Chubbsafes, a major brand of fireproof safes or office equipment also produces other metal furnishings like filing cabinets, stallenkas and mobile file.

Lion has also found in the market for the past 30 years. The products of Lion include various office equipment like filing cabinet, stallenkas, office desk, mobile file, racking system, safes, fireproof filing cabinets, office workstation, multi-file system, etc. Lion consists of two grades 2-standard and economic. The difference lies in the thickness of their steel plates below 7 mm and above 0.7 mm. Marketing of Lion products is mainly (60%) through distributors, the rest directly to users.

Elite has also quite popular in the market of metal furnishings. Elite products are available in various types in thickness of metal furnishings. Its standard thickness however, is 0.7 mm.

Acroe Atmipro products of metal furnishings produced by ATMI Surakarta (Akademi Teknik Mesin Industri) under the Foundation of Karya Bakti have high technical specifications for both the materials and process of production using modern machines. Most of its machines are imported from Germany and other European countries.

Specifications of non-fireproof metal furnishings

Basically, production of non-fireproof metal furnishings like filing cabinets, stallenkas and mobile file, through a simple process begins with cutting, bending, punching/drilling, cast, painting and assembling and installation (particularly for mobile file).

The quality of products depend on the materials used (thickness of steel plates) types of rails used, precision in the process of cutting, bending, punching, etc. Other important factors in the process of production are painting system. Good painting system produces protects the furnishings from rust, pressure and scrapping.

Painting system of epoxy polyester powder coating in PT Bostinco is one of the superiorities of the products of Bostinco as the result of the painting is homogenous as resistant to scrapping and pressure. Painting is preceded with anti rust pretreatment in five phases degreasing, rinsing, treatment with phosphate, rinsing, demineralization.

Producers and distributor

Companies operating in metal furnishings industry generally produce ordinary filing cabinets (non-fireproof), stallen kas and mobile file. Some of them produce fireproof metal furnishings like safes, fireproof filing cabinets, deposit safes or vault doors.

PT Chubbsafes Indonesia with sole agent PT Indolok Bakti Utama produces the post complete sets of metal furnishing products--from filing cabinets, office cabinets, mobile file, safes, and fireproof filing cabinets to vault doors.

PT Bostinco, PT Elite Permai Metal Works and PT Acroe Indonesia (ATMI Surakarta) specially produce steel storage systems. The three company do not produce fireproof filing cabinets, safes and vault doors.

PT Lion Metal Works, one of major producers of metal office equipment, produces ordinary filing cabinets as well as fireproof filing cabinets and safes in limited variations. This company does not produce vault doors and deposit safes.

PT Tjakrindo Mas in Surabaya and PT Matahari Alka with sole agent of PT Datascrip in Jakarta, produce office wooden, plastic and steel furnishings. The two companies have production units for "sheet metal line", wood panel line and plastic line.

PT Tjakrindo in the past three years began to develop fireproof products in the form of steel cabinets with high security system.

Profiles of suppliers

Among seven suppliers of non-fireproof metal furnishings, 3 are trading companies as a sole agents for the products of affiliates. PT Indolok Bakti Utama, for example, is a sole agent for the products of PT Chubbsafes Indonesia, a local unit of the Swedish based multinational company Gunnebo Group.

PT Acroe Indonesia is a sole agent for the product of Acroe-Atmipro for office furnishings and is a business wing of Bakti Karya Foundation which owns the Surakarta Industrial Machine Technique Academy (ATMI).

In the beginning ATMI was financed by a Swiss agency, but later it grew to become self supporting. The ATMI factory stands over a 3.5 hectare plot of land with modern machines highly computerized. Most of its machines are from Europe and a small part from China. The production machines include punching machine (Agostino), bending machines (Megobal), welding machines, etc.

PT Datascrip which is the sole agent for PT Matahari Alka, which is its affiliate, is a trading company with products including office furnishings, office furniture, office machines, camera, etc. PT Datascrip has branches in 7 large cities in Indonesia.

Companies which deal mainly with projects instead of retailers or distributors, normally have many branches. Fore example, PT Indolok Bakti Utama has branches in 20 cities, PT Bostinco in 6 cities. PT Lion Metal Works and PT Elite Permai which sell their products through agents/distributor, have no many branches. PT Elite does not even have branch.

All producers of metal furnishings have been in operation for more than 20 years excepting PT Acroe Indonesia, which has operated only for 16 years. PT Bostinco is the oldest in operation since 1952. PT Indolok Bakti Utama, PT Lion Metal Works and PT Elite Permai Metal Works have been in operation for more than 30 years.

In Surabaya, a major producer of metal furnishings PT Tjakrindo Mas produces various types of products such as office equipment, office furniture, hospital furnishing, electric panels, PVC pipe, etc. The company has more than 2,000 workers in its production units including 300 in its office metal furnishing division.

PT Tjakrindo Mas is a producer of filing cabinets and stallen kas with the brand of Brother and VIP for middle to lower market segment. Its production capacity is 10,000 units per year for ordinary filing cabinets and 500 units per month for safes. Around 40% of its production is exported. In the past two years PT Tjakrindo through its subsidiary PT Briliant Lancar Jaya produced metal furnishings for higher market segment with the brand of BRILLIANT.

Scale of Companies

Most recommended producers of metal furnishings have 400-700 workers each. PT Acroe, which is a sales agent, has only 20 workers, but its factory (ATMI) employs around 500 workers.

PT Indolok Bakti Utama, a trading company has almost 500 workers mostly in the sales department both in the head office and in branch offices including technicians who offers after sales service.

The production capacity of the companies based on their consumption of steel plates range from 600 to 1,600 tons per year. The capacity is not only for metal furnishings such as filing cabinet, mobile file and office cabinet, but also other furnishings such as steel racking (for warehouse), cable tray (of PT Lion Metal Works), work station etc. PT Elite Permai Metal Works also produces gas cylinders on request of Pertamina, and PT Tjakrindo Mas in Surabaya produces hospital furnishing and electric panels.

The turnover of the suppliers of metal furnishings ranges from Rp 9 billion to Rp 15 billion a month, excepting PT Acroe Indonesia which has a turnover of only around Rp 600 million per month. The turnover, however, includes sales turnover of other metal equipment like steel racking, work station, cable tray, etc. PT Indolok Bakti Utama has income mainly from the sales of fireproof products like safes, vault doors, safety deposit, fire extinguisher etc. The income of PT Acroe Indonesia, all come from the sales of metal office equipment including filing cabinets, cupboards, lockers, etc.


Most producers of metal furnishings are domestic market oriented. Among the producers already exported part of their production include PT Lion Metal Works, PT Bostinco, PT Elite Permai, PT Tjakrindo Mas and PT Indolok

PT Bostinco and PT Indolok Bakti Utama (Chubbsafes) more than other producers sell their products directly mainly to institutional buyers. Metal furnishings are produced by PT Bostinco mostly on requests

PT Lion Metal Works, PT Elite Permai and PT Tjakrindo Mas distribute their products mainly to retail companies. The three companies rely more on distributors and retailer rather than on branches in expanding their sales. PT Lion Metal Work does not have a branch.

After Sales Service

After sales services in the form of guarantee or repair in case of any damage, are important to determine success in sales of metal furnishings. Big producer offer after sales services as follows:

* Guarantee

Normally for 1 year and afterward contract is offered for maintenance or repair service which is available any time needed.

* Service/repairs (maintenance contract)

Indolok (Chubbsafe) has 131 technicians in 20 branches for maintenance service.

* Customer service (response time to complaint)

Those based in Jakarta all offer to respond to any call for maintenance within a day.

PT. INDOLOK BAKTI UTAMA has Corrective and Preventive Action for any complaints from customers. It has Hotline Communications Facility in the form of facsimile, e-mail, telephone working round the clock.

Characteristics of Users

Brands of products being used

There are at least 14 brands of ordinary metal furnishings (non-fireproof) used by major banks both state and private banks in the country.

A survey shows:

* Brands of ordinary filing cabinets vary widely from those categorized in a classification such as Bostinco, Datascrip, to lower class such as Lion and Elite.

* Lion brand of filing cabinets has widest market coverage. The survey shows that Lion is used by 70% bank offices surveyed.

* Ordinary filing cabinet product of Bostinco is quite dominant in big banks in Jakarta, but this brand was not known in Semarang, Medan, Surabaya, Banjarmasin and Makasar. Like Bostinco, filing cabinets of Chubbsafes are widely used by big banks in Jakarta, but almost none of banks in the region use that brand with only BNI of Medan branch uses the brands.

* Ordinary filing cabinets of Datascrip have good reputation in quality in the eastern part of the country, but the price is quite expensive. Lion, however, is used more as additional filing cabinet.

* There are also local brands like Mustang and Mitsui in Medan, Lu-Fo in Semarang. In eastern part of the country including Surabaya, Banjarmasin and Makasar, Brother and Super VIP are quite popular among banks with prices much cheaper than those of Lion and Datascrip

* The brand of Bostinco is most popular for mobile file (Roll O Pack) and is used widely both in Jakarta and in the regions. Datascrip, Lion and Mosler are not very popular. Not all banks have mobile file.

There are few brands of mobile file (Roll O pack) used by banks. The most popular is Bostinco, followed by Datascrip.

Criteria of products selected

Criteria set by banks in selecting metal furnishings are as follows.

* Almost all branches of big banks put quality at the top of the criteria to select metal furnishings, with only CIMB Niaga and BII put quality second below prices.

* Price is the second factor although BCA placed price the fourth after quality, service, and brand.

* After sales service is also an important factor especially for safes, vault doors, and other fireproof metal furnishings. After sales services include for lost keys, code being forgotten and for other emergency.

Number of brands and medium and large suppliers of metal furnishings

Types of goods Number Producers/ Medium
 of brands Suppliers

Filing cabinets 2-4 drawers 13 7 6
Stallenkas 13 7 6
Mobile file 8 5 3
Fireproof filing cabinets 9 6 3
(2 &4 ) drawers
Safes 9 5 4
Vault doors 5 5 0
Deposit Safe 5 5 0

Source: Data Consult


Major brands of metal furnishings and types of products

Brands FC 2 & 4 Stallenkas Mobile Fireproof
 File FC 2 &4

Bostinco [check] [check] [check]
Chubbsafes [check] [check] [check] [check]
Lion [check] [check] [check] [check]
Acroe Atmipro [check] [check] [check]
Brilliant/Brother [check] [check]
Elite [check] [check]
Datascrip [check] [check] [check] [check]
Mosler [check]
Cassa [check]
Sargent safe [check]

Brands Safes Vault Deposit
 doors safes

Chubbsafes [check] [check] [check]
Acroe Atmipro
Brilliant/Brother [check] [check]
Mosler [check] [check] [check]
Cassa [check] [check] [check]
Sargent safe [check] [check] [check]
Solingen [check] [check] [check]

Source: Field survey


Specification of non-fireproof metal furnishings

Specifications Filing cabinet Filing cabinet
 2 drawers 4 drawers


Height (mm) 680-740 1272-1337
Width (mm) 455-485 455-485

Depth (mm) 620-675 620-675
Materials JIS-G-3141-SPCC JIS-G-3141-
Thickness of body plate 0.7-1.2 mm 0.7-1.2 mm
Thickness of frame 0.9-1.2 mm 0.9-1.2 mm
plate, foundation
Drawers Withdrawn 88-100% Withdrawn 88-
Capacity of 35-80 kg 35-80 kg
Rail Telescopic with Telescopic with
 metal ball cushion metal ball
Key Central Central

Paint Powder coating Powder coating


Specifications Stalen kas Mobile file


Height (mm) 1825-1840 1860-2200
Width (mm) 880-1000 400(single),
Depth (mm) 457-500 1000-5000
Materials JIS-G-3141- JIS-G-3141-
Thickness of body plate 0.7-1.2 mm 0.7-1.2 mm
Thickness of frame 0.9-1.5 mm 1.2-2.3 mm
plate, foundation

Capacity of 50-100 kg 40-150 kg

Key Key on three Central
Paint Powder Powder coating
Door Swing door,
 hinge invisible

Source: Data Consult/ICN


Profiles of suppliers of non-fireproof metal furnishings

Suppliers PT Indolok PT Lion Metal
 Bakti Utama Works Tbk

Location of head East
office Central Jakarta Jakarta

Width of office 4,700 m With
 (including factory

Location of factory PT Chubbsafes Cakung,
 Indonesia (MM East
 2100 Industrial Jakarta

Width of factory 15,740 37,000
 (land & sq.m.
 building) 19,814

Number of 20 1
branches total (Agent 24)
Java 6 1
Outside Java 14

Start-up 1973 1972

Ownership National PMA
Line of business Sole agent, Producer
Type of product

Ordinary filing Chubbsafes Lion
cabinet 2 & 4 (Comodo)

Office cabinets Chubbsafes Lion
(stalenkat) (Reptil)

Mobile file Chubbsafes
 (Secure) Lion

Other Fire Works
 Extinguisher, station,
 Security chair
 products warehouse
Foreign Principal GUNNEBO,

Supply/prod. 1600 tons
capacity /month *

Workers total 458 470

Salesmen 180 14

Production 131 450

Suppliers PT Bostinco PT Acroe
 Indonesia (TMI)

Location of head Cileungsi, Jakarta
office Bogor

Width of office sq.m. (with

Location of factory Cileungsi, ATMI, Solo

Width of factory 90,000 35,000
 SQ.M. (land &
 (land & buildings)

Number of 6 3
branches total
Java 4 3
Outside Java 2

Start-up 1952 1992

Ownership National National
Line of business Producer Sole agent

Type of product

Ordinary filing Bostinco Acroe Atmipro
cabinet 2 & 4

Office cabinets Bostinco Acroe
(stalenkat) Atmipro

Mobile file Bostinco Roll O Acroe
 Pact Atmipro

Other Shopfitting, hospital,
 fire door workshop

Foreign Principal

Supply/prod. 600-900 tons 600 tons ( cap
capacity /month * ATMI)

Workers total 700 20 (500 ATMI)

Salesmen 20 5

Production 500 2

Suppliers PT Elite Permai PT Data Scrip
 Metal Works Ltd

Location of head North Jakarta Jakarta
office 1700 sq.m.

Width of office 2,000 sq.m.

Location of factory North Jakarta Cikarang
 Matahari Alka)

Width of factory 100,000 sq.m. 62000 SQ.M.
 (Buildings (land &
 15000 sq.m.) buildings)

Number of 7
branches total
Java 1
Outside Java 6

Start-up 1976 1979

Ownership National National
Line of business Produce Importer/
 sole agent

Type of product

Ordinary filing Elite Datascrip
cabinet 2 & 4

Office cabinets Elite Datascrip

Mobile file

Other Gas cylinder,
 chair work
Foreign Principal

Supply/prod. 1500 ton
capacity /month *

Workers total 406 700 in

Salesmen 55 9
 for filing
Production 330 12 for FC

Suppliers PT Tjakrindo

Location of head Surabaya
office 300 sq.m.

Width of office

Location of factory Surabaya

Width of factory 110500 SQ.M.
 (9000 sq.m. of

Number of Agent ::21
branches total
Java 14
Outside Java 7

Start-up 1984

Ownership National
Line of business Producer

Type of product

Ordinary filing Brother, Daito,
cabinet 2 & 4 Brilliant

Office cabinets Brother, Daito

Mobile file Brilliant

Other Hospital
 electricity ,
Foreign Principal fireproof

Supply/prod. FC 10,000 /
capacity /month * month Safes

Workers total 2000 (300 of



Source: Data Consult/ICN


Scale of producers/suppliers of metal furnishings

Description PT Indolok PT Lion PT Bostinco
 Bakti Utama Metal Works

Supply/ prod. capacity 1600 600-900
/month * tons tons

Workers total 458 470 700
Salesmen 180 14 20
Production workers 131 450 500
Monthly turnover * 14,000 15,000 9,000
(Rp million)

Description PT Acroe PT Elite Permai
 Indonesia (ATMI) Metal Works

Supply/ prod. capacity 600 ton
/month * (cap ATMI) 1500 tons
Workers total (500 ATMI) 406
Salesmen 5 55
Production workers 2 330
Monthly turnover * 600 (office equipment) 6,000
(Rp million)

Description PT Tjakrindo

Supply/ prod. capacity 10,000
/month * FC/month
Workers total (300) **)
Production workers
Monthly turnover * 21,000
(Rp million)

*) All types of product

**) Only office equipment division

Source: Data Consult/ICN


Marketing of metal furnishings from suppliers

Description PT Indolok PT Lion Metal
 Bakti Utama Works

Trend of sales Up 10%/year Up 20% in 2007
Marketing orientation

Local (%) 30% all over 85% mainly in
 Indonesia Java & Sumatra
 (60% via

Exports (%) 70% Europe, 15% to Malaysia ,
 Asia, Africa, Middle East,
 Australia Singapore

Bank customers 95 4

State banks 5 2
BPD 19
Indon private banks 36 1
Foreign bank 10 1
Other banks (BPR) 25

Description PT Bostinco PT Acroe

Trend of sales Up 10/15% / 10-20%/ year
Marketing orientation year

Local (%) 80% all over Local 100%
 Indonesia through agents
 or distributors

Exports (%) 20% German,
 Jepang, Spore

Bank customers 14 Sales to
 through an
State banks 5
Indon private banks 6
Foreign bank 3
Other banks (BPR)

Description PT Elite Permai
 Metal Works

Trend of sales Up 10%-15%/year
Marketing orientation

Local (%) Local 95 %

Exports (%) Export - 5 %

Bank customers 8

State banks 3
Indon private banks 4
Foreign bank 1
Other banks (BPR)

Source: Data Consult/ICN


After sales services

Description PT Indolok Bakti Utama PT Lion Metal Works

Guarantee 1 year, ASS no time limit Flexible Flexible
Networks of Coverage all Via Dealer/
service point over Indonesia distributor
Java-Bali 6 14
Sumatra 7 8
Kalimantan 3 0
Sulawesi 2 2
Other eastern Indon 2
Response time to 1x24 hours 2 x 24 hours
any complaint

Description PT Bostinco PT Acroe Indonesia

Guarantee 1 year 1 year
Networks of Coverage all Coverage all
service point over Indonesia over Indonesia
Java-Bali 4 2
Sumatra 2
Other eastern Indon
Response time to 2 x 24 hours
any complaint

Description PT Elite Permai
 Metal Works

Guarantee 1year
Networks of Via dealer/
service point distributor
Java-Bali All large cities
Other eastern Indon
Response time to 2 x 24 hours
any complaint

Source: Data Consult/ICN


Profile of suppliers of non-fireproof metal furnishings

Supplier PT Indolok PT Lion Metal PT
DATA-DATA SUPLIER Bakti Utama Works Tbk. Bostinco

Width of land & 15,740 37,000 90000
factory (sq.m.)
Factory facility Modern- Modern- Modern-
 complete complete complete
Number of branches & 20 1 branch, 24 6
agents agents
Prod. Capacity/Supply 1600 600-900
Duration of operation 35 37 56
Sales turnover total 14000 15000 9000
(Rp million/month )
Certification ISO, ISO SNI
Bank customers 95 20 14
Networks of ASS 20 2 6

Supplier PT Acroe PT Elite Permai PT Data
DATA-DATA SUPLIER Indonesia Metal Works Scrip

Width of land & 35000 100000 62000
factory (sq.m.)
Factory facility Modern- Modern- Modern-
 complete complete complete
Number of branches & 3 7
Prod. Capacity/Supply 600 1500
Duration of operation 16 32 29
Sales turnover total 600 6,000 50,400
(Rp million/month )
Certification ISO ISO ISO

Bank customers 5 4 15
Networks of ASS 3 1 7

Supplier PT Tjakrindo

Width of land & 110500
factory (sq.m.)
Factory facility Modern-
Number of branches & 1
Prod. Capacity/Supply FC 10000/bln
Duration of operation 24
Sales turnover total 21000
(Rp million/month )
Certification ISO

Bank customers 10
Networks of ASS 1

Source: Data Consult/ICN


Use of ordinary filing cabinets in state and private banks

Bank Jakarta Medan Semarang

Mandiri Bostinco, Mustang, Lion
 Elite Super VIP
BNI Lion, Chubbsafes Lion, Elite
BTN Bostinco, Lion Lu-Fo
 Lion, Elite,
BCA Lion, Lion, Lion, Elite
 Bostinco, Mustang,
 Elite, Datascrip
 Ichiban, Alba
CIMB NIAGA Bostinco, Mustang Brother,
 Lion, Lu-Fo, VIP,
 Chubbsafes Daichi
Danamon Lion, Lion, Lion
 Chubbsafes Mustang
Mega Datascrip Lion, Mitsui Lion,
Permata Lion, Datascrip,
 Bostinco Acroe,
OCBC NISP Datascrip
DKI Elite, Lion,
ANZ Panin Bostinco,
 Lion, Elite
UOB Buana Datascrip,
Artha Graha Bostinco,
Citibank Bostinco

Bank Surabaya Banjarmasin Makasar

Mandiri Lion, Elite Lion, Elite Lion
BNI Datafile Lion Lion,
BTN Lion Lion, Lion, brother
BCA Lion, Lion, Brother Lion
CIMB NIAGA Lion Lion, Brother Lion, Brother
Danamon Lion Lion
Mega Lion, Lion, Lion
 Datascrip Datascrip Datascrip
Permata Lion,
ANZ Panin
UOB Buana
Artha Graha

Source: Data Consult


Use of "Mobile File (Roll O Pack)" in some state and private banks

Users among BANKs Brands

Mandiri Bostinco
CMB Niaga Bostinco
BCA Bostinco, Lion
BNI Bostinco, Datascrip, Mosler
Mega Datascrip, Chubbsafes
Permata Lion, Bostinco, Chubbsafes
BTN Bostinco, Lion, Datascrip
BII Mosler
UOB Buana Mosler
DKI Datascrip
ANZ Panin Chubbsafes
Citibank Bostinco

Source: Data Consult/ICN
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Title Annotation:INDUSTRY
Publication:Indonesian Commercial Newsletter
Geographic Code:9INDO
Date:Jul 1, 2010
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