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Market entry strategy.

Agents and Distributors are commonly used as the conduit to enter the Jamaican market, but the US Commercial Service also assists US firms in their search. Note: The US Dept. of Commerce Foreign Commercial Service no longer has a presence in Jamaica, but serves the region out of its hub in the Dominican Republic;

While business can be conducted through telephone conversations, most Jamaican businessmen are more comfortable with face-to-face meetings when negotiating business arrangements. Relationship marketing is also prevalent, with distributors generally interested in visiting their suppliers to conduct due diligence. Exclusive arrangements, 30-day credit and franchising arrangements are common business practices.
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Publication:Caribbean Update
Date:Feb 1, 2009
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