Market entry strategy.
Agents and Distributors are commonly used as the conduit to enter
the Jamaican market, but the US Commercial Service also assists US firms
in their search. Note: The US Dept. of Commerce Foreign Commercial
Service no longer has a presence in Jamaica, but serves the region out
of its hub in the Dominican Republic;
While business can be conducted through telephone conversations, most Jamaican businessmen are more comfortable with face-to-face meetings when negotiating business arrangements. Relationship marketing is also prevalent, with distributors generally interested in visiting their suppliers to conduct due diligence. Exclusive arrangements, 30-day credit and franchising arrangements are common business practices.
While business can be conducted through telephone conversations, most Jamaican businessmen are more comfortable with face-to-face meetings when negotiating business arrangements. Relationship marketing is also prevalent, with distributors generally interested in visiting their suppliers to conduct due diligence. Exclusive arrangements, 30-day credit and franchising arrangements are common business practices.
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Publication: | Caribbean Update |
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Date: | Feb 1, 2009 |
Words: | 103 |
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