Printer Friendly

Market Track Analysis: Hair Care.

Caption: Hair Care Share of 52 Week Promotional Support by Week (Circulars)

Hair Care Share of Grooming
Promotions (Circulars)

Shampoos           49.3%
Conditioners       27.7%
Hair Styling       9.6%
Hair Color         8.3%
Hair Care--Other   4.9%
Ethnic Hair Care   0.1%

Note: Table made from pie chart.

Top Promoted Hair Care Brands (Circulars)

Pantene            11.2%
Gamier             10.1%
Clairol            9.5%
Tresemme           8.8%
L'Oreal            7 8%
Suave              7.3%
Dove               6.2%
Head & Shoulders   5.4%
Organix            4.2%
Aussie             3.9%

Note: Table made from bar graph.

Top Promoted Hair Care Suppliers (Circulars)

Procter & Gamble      29.5%
Unilever              25.7%
Gamier LLC            10.1%
Loreal USA            7.8%
Vogue International   4.9%
High Ridge Brands     2.3%
Henkel                1.9%
Coty                  1.8%
Conopco, Inc          1.4%
Johnson & Johnson     1.3%

Note: Table made from bar graph.

Hair Care Ad Counts at
Key Retailers (Circulars)

Retailer          Ad Share   Ad Count

CVS                10.2%       1293
Publix              9.3%       1181
Rite-Aid            8.5%       1079
Walgreens           5.1%       649
Giant Eagle         4.9%       620
Price Chopper       3.6%       461
Giant-Landover      3.1%       390
Jewel-Osco          3.1%       388
Giant-Carlisle      3.1%       387
Stop & Shop         3.0%       383

Top Brands by Share of
HairCare Promotions (Email)

Ogx         6.9%
L'Oreal     5.6%
Conair      5.2%
Scunci      4.9%
Hype Hair   4.2%

Note: Table made from bar graph.

Top 5 Offer Types by Share of
23.3% Hair Care Promotions (Circulars)

Buy/Get          23.3%
Calculated Reg
Price            11.6%
In Ad Retailer
Coupon           4.0%
$ Off            3.7%
$ Off            3.5%

Note: Table made from bar graph.

* U.S. retailers and representative markets for the 52 weeks ending
September 1, 2018.

Source: Market Track
COPYRIGHT 2018 Racher Press, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2018 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:HAIR CARE
Publication:Chain Drug Review
Date:Sep 24, 2018
Words:284
Previous Article:Demand grows for organic shampoos.
Next Article:Textured hair highlights curls, coils and waves.
Topics:

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters