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Market Segmentation Analysis RFP.

Tenders are invited for Market Segmentation Analysis RFP

The Seattle Public Library (Library) is soliciting proposals from qualified Consultants to provide a Market Segmentation Analysis in accordance with the requirements detailed within this RFP document.

Solicitation Objectives

The Library desires to enter into a contract with a consultant to provide a Market Segmentation analysis and a resultant database providing the following: A definition of our market. A segmentation of our current and prospective patrons and supporters within that market. An ability to utilize these newly created segments within our Customer Relationship Management (CRM), Segment Tracking and Marketing Automation tools so that we may gauge effectiveness and measure success. With this information, in concert with the CRM system, the Library expects to be able to: Understand patrons library usage habits and program and service interests by segment. Create and deliver better-targeted marketing and communications efforts to these segments. Gain understanding that will support our partnership and sponsorship strategies better reaching our market segments. Inform the design of programs and services that appeal to our market Provide a better understanding of and improve marketing to our prospective non-patrons.

Desired Qualifications :

History of performing Segmentation analysis for 8 years Experience performing analysis for Library institutions Experience integrating analysis data and information for use in CRM systems Familiarity with the population of the Seattle region Understanding of Current trends in population growth for the Pacific Northwest Experience (ADD ADDITIONAL DESIRED QUALIFICATIONS WHICH ARE ABOVE THE MINIMUM QUALIFICATIONS)

Minimum Consultant Qualifications :

A respondent shall have experience with supporting referrals of: Successful completion of comparable work with an organization, public or private, of comparable size. Performance of such related work for a minimum of 5 years in the specific areas of expertise of market segmentation, research and analysis. Experience with organizations whose customers span demographics that range from ages 0 to 100 across all socio-economic classes, including English as a second language (ESL) speakers and immigrants. Understandable process and clear data and research-driven methodology for market segmentation work.

Pre-Submittal Conference:2:30 PM 8-5-2015

Deadline for Questions : 12:00 PM 8-7-2015

Major organization : CITY OF SEATTLE

Address : Seattle City Council,

600 4th Ave #3,

Seattle, WA 98104

Contact Person: Marc Ripley

Country :United States

Email : marc.ripley@spl.org

Tender notice number : #SPL-R-1507-MR

Notice type : Tender Notice

Open date : 2015-08-31

Tender documents : T28586011.html

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Publication:Mena Report
Date:Aug 2, 2015
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