Market Report, "Vitamins and Dietary Supplements in Cameroon", published.
[USPRwire, Wed Mar 09 2016] There continues to be increased emphasis on the importance of vitamins for healthy growth and a better life among the population of Cameroon. This message is being promoted most obviously by direct selling companies which seek to improve consumer awareness of the wide variety of products they offer in Cameroon. Child-specific vitamins and dietary supplements are marketed particularly widely because of the consistent growth recorded in this category over the years. Multivitamins in syrup form are also very popular. Such products are regularly advertised, with manufacturers emphasising their importance in ensuring healthy growth for their children.
During 2015, Novartis continued to perform strongly in vitamins and dietary supplements in Cameroon, leading the category. The company offers a wide range of single vitamins and multivitamins for adult and paediatric consumption. It also owns the leading brand in the category in 2015, Ca-C Sandoz. Its products are generally well positioned in chemists/pharmacies and they are advertised with in-store posters, leading to strong popularity across the country. However, in general, the category is becoming increasingly fragmented, especially with the growing success of direct sellers such as Forever Living and GNLD. Consumer loyalty seems to be increasingly dependent on recommendations by pharmacists and even doctors.
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Vitamins and dietary supplements is expected to increase in value at a CAGR of 6% at constant 2015 prices over the forecast period, a performance which is set to be in line with the 6% value CAGR recorded in the category at constant 2015 prices over the review period. Rising income levels and increased health concerns are expected to continue driving growth in demand for these products among Cameroon's growing and young population, most of whom are under the age of 15. Furthermore, the increase in fast food culture in the country means that there is also potential for increased demand for vitamins and dietary supplements due to the rising prevalence of unbalanced nutrition.
Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Cameroon with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vitamins and Dietary Supplements industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.
The Vitamins and Dietary Supplements in Cameroon market research report includes:
* Analysis of key supply-side and demand trends
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|Date:||Mar 9, 2016|
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