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Marin Software to build cross-channel view of online advertising profitability.

INTERNET BUSINESS NEWS-(C)1995-2014 M2 COMMUNICATIONS

Marin Software (NYSE: MRIN) said that that Mr Porter and the Outnet, leading global fashion brands in The Net-A-Porter Group, have chosen to work with its platform to optimize search, social and display campaigns globally.

The fashion retailers will use the platform to get a view of profitability across search, social and display campaigns and optimize towards true profitability in 170 countries.

Mr Porter and the Outnet aim to pull data together from different search, social and display platforms including Adobe Omniture, Doubleclick, Fusepump and different agency tools to build a full view of global performance including data from international search engines such as Baidu. This global view of online advertising profitability will save time and deliver more accurate data globally for Mr Porter and the Outnet.

Marin Software provides a leading cross-channel digital marketing platform used by advertisers and agencies to measure, manage and optimize more than USD6bn in annualized ad spend across the web and mobile devices. Its website is at http://www.marinsoftware.com/solutions/overview

Mrporter.com is the award-winning global retail destination for men's style, combining the best international menswear with editorial content. The Outnet is a fashion outlet. Since its launch in April 2009, The Outnet has established itself as the chic, go-to destination for the global, style-conscious shopper looking for the best designer products at great prices.

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Publication:Internet Business News
Date:Sep 3, 2014
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