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Marble Slab in Kuwait.

Marble Slab Creamery is continuing its expansion in the Middle East with the opening of its first store in Kuwait. The opening, which took place June 13, was supported by Marble Slab's parent company NexCen Brands. Chris Dull, president of NexCen Franchise Management, said, "We are excited to expand our global presence and are proud to bring new gourmet products to Kuwait and other parts of the Middle East. Marble Slab Creamery was the first in the Middle East to serve ice cream on a frozen slab in 2005, and is now the first in Kuwait."

Located at Al Koot Mall Waterfront, the Creamery is owned and operated by Boodai Inc. Speaking for the company, Nejoud Boodai said, "We ate so excited to be introducing the first Marble Slab Creamery in Kuwait. We know the people of Kuwait will enjoy having this American delicacy of fresh, gourmet, super premium ice cream."

In addition to the Kuwait store, Marble Slab Creamery is heavily pursuing expansion opportunities throughout Europe, Asia and the Middle East. Since September 2007 the company has opened 12 stores in the United Arab Emirates and Bahrain and anticipates nine openings in the United Arab Emirates, Bahrain, Oman, and Saudi Arabia during 2008.

"Boodai Inc has demonstrated an unparallel passion for Marble Slab Creamery since they joined our Global family, we are fortunate to have such a dedicated and quality focused operator in Kuwait that will ensure every guest experience is truly exceptional," said Tim Getty president of Desert Rose Holdings BVI, which signed a master franchising agreement for the Middle East with Marble Slab Creamery in 2005.
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Publication:Ice Cream Reporter
Date:Jul 20, 2008
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