Marble Slab expanding in Mexico.
Cuevas' interest in the brand began when he visited his first Marble Slab store while living in the U.S. Shortly after, Cuevas and his family began working with Colin Fitzpatrick, franchise development manager for NexCen Franchise Management, Inc. to develop the brand in Mexico.
"Julian's patience and commitment to the process of negotiating and executing this agreement is indicative of the caliber of partner he will be for the Mexico market," said Fitzpatrick, who closed the master franchise agreement. "We are confident they will have great success and are very excited to begin development of the Marble Slab Creamery brand in Mexico."
Celebrating its 25th anniversary this year, Marble Slab has stores in 35 states, Puerto Rico, Canada, and the United Arab Emirates. The company, which bills itself as "The Freshest Ice Cream on Earth," has a total count of 557 stores.
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|Publication:||Ice Cream Reporter|
|Date:||Aug 20, 2008|
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