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Maple Brown Ale is first Michelob seasonal.

The Anheuser-Busch Specialty Brewing Group has announced the planted introduction of Michelob Maple Brown Ale, set to hit the market September 29th. The brand is the first seasonal offering from the Michelob brand family, although it is the second seasonal to come out of AnheuserBusch. The company began selling a Christmas Brew (now called Winter Brew) in 1995.

"Seasonal beers give us the opportunity to provide specialty beer drinkers with a continuous variety of all-natural, quality beers, and we look forward to additional seasonals joining the Michelob specialty ales and lagers family," said Bob Franceschelli, senior brand manager for the AnheuserBusch Specialty Brewing Group. "With its full body and slight sweetness, we think that Maple Brown Ale is the perfect beer for the fall and winter months."

New England maple syrup is used in the beer, which is brewed at A-B's Merrimcak, NH brewery. The brand will be sold in 12-oz. six packs and on draught in 1/6 and 1/2 barrels. Pricing will be set at "premium plus" levels.
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Title Annotation:Anheuser-Busch Specialty Brewing Group product introduction
Publication:Modern Brewery Age
Date:Sep 1, 1997
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