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MapInfo Adds Critical Insight Capabilities to Deliver New Dimension of Location Intelligence Across its Offerings.

Business Editors/High-Tech Writers

TROY, N.Y.--(BUSINESS WIRE)--April 28, 2003

Company Acquires Exclusive Rights to Develop and Distribute Marconi's Vertical Mapper; Richly Complementing its Existing Solutions

with Highly Accurate and Reliable Location Analysis Solution

MapInfo Corporation (Nasdaq: MAPS), the leading provider of location intelligence solutions for the enterprise, today announced that it has acquired exclusive rights to develop and distribute Marconi's Vertical Mapper(TM), a grid and 3D generation solution for enhanced location analysis. Vertical Mapper adds a significant dimension across MapInfo's product offerings, enabling high-level grid and statistical modeling capabilities that provide customers with enhanced accuracy and reliability when making critical decisions. MapInfo will distribute and develop this product adapting its functionality for applications including homeland security, law enforcement, agriculture, retail site optimization and 3D visualization.

Vertical Mapper works seamlessly with MapInfo's location-intelligent solutions, enhancing the power of these applications with high-end grid analysis and 3D modeling functionality to display, manage and interpret spatial information. Grids represent data that vary continuously from one location to another, such as elevation, temperature or average family income. By analyzing data in a grid format, users can easily view constantly changing data variables in relation to location by thematically mapping the data with color or relief shading, or by layering and comparing the data mathematically with other grid themes to determine unique or hidden relationships.

For example, police departments can use Vertical Mapper to create grid models to aid in the analysis of crime area "hotspots," helping them to identify areas of higher crime rates to redeploy resources for the purposes of crime reduction. MapInfo will incorporate Vertical Mapper into its homeland security solution, Critical Area Response Manager (CARM), to help local governments with homeland security and contingency planning. This enables them to easily view the population radius that could potentially be affected by different levels of pollutants or biohazards in real-time, enhancing their response time.

Vertical Mapper can also enhance site location decisions. For example, if a retail store already has three successful locations in one city and wants to estimate revenue potential and determine how the proposed location of a new downtown store will affect existing stores, it can use Vertical Mapper to create a grid analysis model based on current customer data. Based on this information, the retail store can calculate the influence of each store location on the surrounding population, how the addition of a new store will affect the existing locations, as well as project the sales volume of the new store.

"Vertical Mapper complements MapInfo's suite of powerful location analysis solutions. By leveraging Vertical Mapper's capabilities we enable our customers to make more accurate and reliable site location decisions and to implement real-time planning for homeland security efforts," said Michael Hickey, chief operating officer, MapInfo. "Vertical Mapper customers can now benefit from additional MapInfo technology and interoperability, providing existing customers with a solution that provides enhanced location intelligence."


MapInfo Vertical Mapper is available from MapInfo Corporation. For more information on Vertical Mapper, please call 1-800-FAST-MAPS (1-800-327-8627), email, or contact your local MapInfo partner.

About MapInfo

MapInfo Corporation is a global software company that integrates software, data and services to help customers realize greater value from location-based information and drive more insightful decisions. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo Corporation is on the World Wide Web at

MapInfo and its products are registered trademarks of MapInfo Corporation. Other product or service names mentioned herein are the trademarks of their respective owners.

Of Note

This press release contains forward-looking statements that involve risks and uncertainties. For this purpose, any statement that is not a statement of historical fact is a forward-looking statement, including without limitation statements concerning market demand for MapInfo's products and solutions, the potential benefits of MapInfo's software to customers, and the integration of MapInfo's software offerings with Vertical Mapper. Factors that may cause these statements not to be true or to differ materially from the manner in which they are presented include unanticipated difficulties related to Vertical Mapper or the integration of Vertical Mapper with MapInfo's software, market acceptance of MapInfo's offerings, decreased spending by customers or potential customers on technology solutions and the impact of economic trends that affect generally the market for MapInfo's software and other product offerings. MapInfo takes no responsibility to update any forward-looking statements.
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Publication:Business Wire
Geographic Code:1USA
Date:Apr 28, 2003
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