Printer Friendly

Manufacturing Digital Visits Rolls-Royce Motor Cars' Magnificent Goodwood Manufacturing Facility.

San Diego, CA, June 16, 2011 --( Located on the south end of the Goodwood Estate, sharing its location with the home of classic motor racing events such as the Goodwood Revival and Festival of Speed, Rolls-Royce's glass-walled, semi-sunken plant is practically invisible from neighbouring Downs thanks to a 35.000sqm green roof covered in grass.

Only two aspects of production don't take place at Goodwood; welding of the vehicle bodies and applying the first two layers of paint takes place in Germany. Using a rotation-dip system, the phosphate and e-coat layers are applied to the body before being shipped to Goodwood. Once all the coats have been applied, a team of four staff, each responsible for one quarter of the car, work for up to five hours polishing the paintwork to achieve a flawless finish.

Even though Rolls-Royce's history is centred on classic style and tradition, the company relies on the latest technology to ensure its range of vehicles is precisely manufactured. "Certain essential joints are secured by a controlled wrench which has Wi-Fi access. The tool is controlled by a computer to ensure every screw is in the correct place by the millimetre," says Corporate Communications Officer Marco Jahn.

Even though Rolls-Royce's Bespoke Programme offers customers the ability to personalise their vehicle with custom colour schemes, the company's wood shop sources materials from sustainable forests from around the world to create veneers which are unique to each interior.

Read the full article, here.

About Manufacturing Digital

Manufacturing Digital is a leading digital media source of news and content for C-level executives focused on business and up-to-date news in the manufacturing industry. Manufacturing Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Manufacturing Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai, and Norwich, England. For more information, contact 1-760-827-7800 or visit


Contact Information:

White Digital Media Group

Jen Hoskote

(760) 827-7818
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2011 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback (Press Releases)
Geographic Code:1U9CA
Date:Jun 16, 2011
Previous Article:Top Franchise Domino's Pizza Profiled in the June Issue of Food & Drink Digital.
Next Article:Expert Advice on the Decision to Lease or Buy in Business Review Canada.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters