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Manitoba's top 40 rural-based companies.

IT WAS A BIG YEAR FOR OUR THIRD ANNUAL RANKING OF THE PROVINCE'S TOP RURAL COMPANIES. THIS YEAR, THEY REACHED A COMBINED REVENUE TOTAL OF NEARLY $1.4 BILLION, AND LAST SPOT REQUIRES AT LEAST $3 MILLION.

It's getting tougher to crack the rankings of Manitoba's Top 40 rural companies. The impact being made by non, Winnipeg-based firms is getting stronger every year. Our third annual ranking of the province's leading rural companies is clear evidence that these businesses need not take a back seat to anybody.

In 1988, our 40th ranked firm had an annual sales revenue of just $1 million; last year's list revealed number 40 to have sales of $2 million. While the 1990 version of the Top 40 didn't quite double its bottom figure, the 40th place company, Meridian Industries Ltd. of Morris, now comes in at an impressive $3.2 million. That would have placed this manufacturer of farm equipment 32nd last year. Two-million-dollar companies just don't cut it anymore ! With 11 first-timers on this year's list, including the Manitoba Crop Insurance Corporation from Portage la Prairie which debuts with an impressive third place ranking based on a 1989 revenue of $84 million, the rural Top 40 has a total combined revenue of $1,359,984,000. This represents a solid $247.6 million, or a 22.3 percent jump over last year's figures. (It falls just short - $44 million - of the 1988 figure of $1.4 billion, which was buoyed by the inclusion of Wawanesa Mutual Insurance Company, now recognized as a Winnipeg-based company).

The number of Manitobans employed by our Top 40 is also up from a year ago - 6,839 compared to 6,525, a 4.8 percent increase. This represents a 6.2 percent rise in the number of employees over the 1988 figure of 6,435.

There are two significant changes within this year's top 10. While Hudson Bay Mining & Smelting of Flin Flon and Selkirk's Manitoba Rolling Mills continue to hold down the top two spots, the aforementioned Manitoba Crop Insurance Corporation moves into third place. The other newcomer to this year's elite group is really not a new, comer at all. Penn-Co Construction Ltd. of Blumenort is back with us after a year's absence and its $37.9-million annual revenue propels it into ninth place. Dropping out of the top 10 is Stow Seed Processors of Graysville which just missed, placing 11th, a scant $500,000 behind the A.L. Group of Companies from Winkler, and Calm Air International of Thompson, which declined to participate.

Sectorially, the 40 companies are spread fairly evenly over five main groupings. Manufacturing and retail lead with 10 each, followed by the service industry with eight representatives, financial and insurance firms with seven, and the good old catch-all other", with six. Excluding this latter grouping, manufacturing is tops in revenue with $350.5 million and 1,820 employees. Retail is next in revenue with $139.2 million, while the service-related companies follow in the number of employees with 688.

Based on statistical data from over 20 rural towns, Manitoba BUSINESS Magazine provides its readers with a rating of which towns are the most progressive, the best places for new business starts, offer the most affordable housing, have shown the most growth in construction starts and have the most Top 40 companies based there.

Rankings have been compiled in six categories and are based on percentage growth over the past five-year period. Because of their size, relative to the other communities, neither Brandon or Portage la Prairie were included in this ranking.
POPULATION GROWTH
 1. ALTONA 15.7%
 2. STEINBACH 14.4%
 3. WINKLER 13.8%
 4. SELKIRK 9.8%
 5. SWAN RIVER 6.0%
NEW BUSINESS GROWTH
 1 . SELKIRK 33.3%
 2. WINKLER 29.3%
 3. ALTONA 20.0%
 4. THOMPSON 13.9%
 5. SWAN RIVER 11.5%
LOWEST INCREASE IN
HOUSING COSTS
 1. CARBERRY 6.0%
 2. DAUPHIN 9.9%
 3. SWAN RIVER 14.3%
 4. SELKIRK 15.3%
 5. ALTONA 23.1%
INCREASE IN GROSS INCOME
OF POPULATION
 1. VIRDEN 6.5%
 2. WINKLER 5.8%
 3. SELKIRK 5.5%
 4. STEINBACH 4.9%
 5 . MORDEN 3.0%
INCREASE IN RETAIL TRADE
 1 . STEINBACH 80.5%
 2. ALTONA 60.0%
 3. ROBLIN 54.5%
 4. SELKIRK 34.7%
 5. WINKLER 34.1%
INCREASE IN VALUE OF
CONSTRUCTION PERMITS
 1. MORDEN 1,075.7%
 2. VIRDEN 350.0%
 3. ROBLIN 348.4%
 4. RUSSELL 306.7%
 5. STEINBACH 261.1%
NUMBER OF TOP 40 COMPANIES
BASED THERE
 1 . STEINBACH 5
 2. SELKIRK 3
 3. DAUPHIN 3
 4. WINKLER 3
 5. ALTONA 2
 5. FLIN FLON 2


Based on a point allocation of 6 points for a number one ranking, 5 points for number two, and so on, following is the ranking, by total points, of Manitoba's Top 10 Rural Communities:
 1 . SELKIRK .............2
 2. STEINBACH ........ 23 POINTS
 3. ALTONA ............. 22 POINTS
 3. WINKLER ............ 22 POINTS
 5. VIRDEN ............... 15 POINTS
 5. DAUPHIN ............ 15 POINTS
 8. ROBLIN ............... 12 POINTS
 8. MORDEN ............ 12 POINTS
 10. SWAN RIVER ...... 11 POINTS
 10. CARBERRY ......... 11 POINTS
COPYRIGHT 1990 Manitoba Business Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990 Gale, Cengage Learning. All rights reserved.

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Author:Bain, Don
Publication:Manitoba Business
Article Type:Directory
Date:Jun 1, 1990
Words:848
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