Printer Friendly

Managing sales leads; turning cold prospects into hot customers.

0324205465

Managing sales leads; turning cold prospects into hot customers.

Obermayer, James.

Thomson Learning

2007

255 pages

$39.95

Hardcover

HF5438

In this resource for executives in all types of business organizations, consultant Obermayer explains how sales leads should be managed and tracked in order to maximize return on marketing investments. Topics addressed include qualifying prospective customers, identifying points of inquiry leakage, estimating the number of inquiries needed, and fostering cooperation between sales and marketing. Obermayer (Sales Leakage Consulting) is also the author of Sales and Marketing 365.

([c]20072005 Book News, Inc., Portland, OR)
COPYRIGHT 2007 Book News, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Reference & Research Book News
Article Type:Book Review
Date:May 1, 2007
Words:95
Previous Article:AMP real estate exam prep; the smart guide to passing.
Next Article:A judge's guide to divorce; uncommon advice from the bench. (CD-ROM included).

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters