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1-38 out of 38 article(s)
Title Author Type Date Words
Jen Rubio: PRESIDENT, CHIEF BRAND OFFICER, AWAY. Ivry, Sara Oct 8, 2018 282
My way. Interview Nov 1, 2016 579
Top of the tout teams: Variety's Marketing Impact Report profiles the creators of the film, TV and digital campaigns making a splash. Marich, Robert; Longwell, Todd Mar 8, 2016 5267
Eastern Bank builds its brand by creating videos for YouTube. Sep 1, 2015 361
After the millennials: the next tech-savvy generation will change the future of marketing. Shapiro, Owen Jun 1, 2015 1183
Why offer less than the best? Horn, Meredith May 1, 2014 671
Creating full-time families: Ryan and Kristen Johnson are turning dreams into reality. Barlow, K.C. Feb 1, 2013 398
Recent CFMPs say 'credibility' is one benefit of the credential. Jul 1, 2009 355
Generations of agri-marketers. Interview Jul 1, 2009 3646
Marketers report on what they expect from their agencies. Viewpoint essay May 1, 2009 1027
Creative execution: what's the best approach for a community bank to generate its creative? Produce it in-house, hire an agency, use a freelancer or deploy a combination of these? Four marketers explain why they picked the process they did--and how it works for them. Bending, Sharon Apr 1, 2009 2046
Tap into the network. Apr 1, 2009 529
Leading new college hires. Downey, W. Scott Apr 1, 2009 660
Top 10 smashing success strategies for 2009: customers are nervous and don't know who to trust with their money. Here are some action steps that marketers can take to help stabilize the outlook for bank business in the year ahead. Sullivan, Mary Beth; Maas, Nancy A. Jan 1, 2009 1835
Innovation in marketing: challenge assumptions: Andy Cohen. Brief article Jan 1, 2009 262
Balance needs, values and innovation to make sales. Suttles, Joseph; Gray, Allan Jan 1, 2009 599
Kim Anderson, Chief Bibliographer and Vice President of Marketing, Blackwell. Babbitt, Jamie Dec 1, 2008 328
We deserve better! If other departments do not appreciate you as much they should, you can take specific steps to enhance their perception of the worth of marketing. Marlin, Brenda Nov 1, 2008 1447
United we stand. Tsai, Jessica Interview Oct 1, 2008 779
32 Principles of Modern Marketing part 3. Tehrani, Nadji Column Sep 1, 2008 1212
Striking the best deal: improving the selection process for a DM consultant. Blizard, Rob May 15, 2008 1322
Marketers report on what they expect from their agencies. May 1, 2008 1057
Updates from agency leaders. May 1, 2008 3305
The Chief Marketing Officer's Dilemma; Companies change CMOs at the drop of a hat. Are they the victims of high expectations? Or are their employers failing to recognize what really drives the health of their brands? McEwen, William J. Mar 13, 2008 1221
Controlling marketing costs takes discipline. Singer, Jim Jul 1, 2007 1411
Peacock's promo push goes viral. Adalian, Josef Mar 19, 2007 689
Getting down to business. James, Alison Feb 27, 2006 548
Category managers have to be able to do it all. Nov 21, 2005 602
Organic growth: profiting from the union of finance and marketing; The CFO's role in M & A is well established, but acquisitions often destroy shareholder value for the acquirer. To boost internal growth, savvy finance executives are partnering with marketing colleagues to drive more consistently profitable results. Meer, David Cover Story Oct 1, 2005 3532
Marketing & finance: will this marriage work? We offer some tales of marketer/chief financial officer teams that have learned to function in harmony. Bernstal, Janet Bigham Apr 1, 2005 2136
Chief Promise Maker: life as a 'temp'. Hall, Robert Apr 1, 2005 835
Make time for continuing education: how many managers say their people "are the most important assets in this company," yet they treat every other asset in the company better than the employee. Stanton, John L. Mar 1, 2005 853
How to ... train and manage multichannel agents. Compton, Jason Dec 1, 2004 581
Portfolio manager: Bryan Semkuley, v.p. marketing for Labatt U.S.A., rides herd on an ever-growing flock of imported specialty brands. Interview Jul 21, 2003 3103
The Detroiter asked two top marketing professionals to discuss future trends; integration: the future of communications. Bailey, John Apr 1, 2003 311
Marketing for superprofit. Brief Article Jun 1, 2001 430
Point of view: why marketing information should have top executive status. Honomichl, Jack J. Nov 1, 1994 3486
Real-life marketing. Abbott, Jack Henry; Courson, John; Wellenstein, Betsy; Meehan, Timothy J. Industry Overview Jun 1, 1993 1219

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