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Making the choice.

* "Choosing a restaurant is usually fun. Choosing where to grocery shop is more like deciding whether to start cleaning in the bathroom or the kitchen."

Almost any restaurant experience has more service, more sensory gratification, and more people-touch points than a supermarket experience. With scanning just about universal, and with more self service and self checkout, supermarkets have reduced their people irritability points to a minimum. What they haven't done is provide more-healthful, better-labeled, or fresher prepared foods, or the kinds of service contacts and sensory gratifications that create a positive experience and tip the choice toward stopping at the supermarket.

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Author:Doyle, Mona
Publication:The Shopper Report
Date:Feb 1, 2006
Previous Article:All restaurants have flaws.
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