Making the choice.
Almost any restaurant experience has more service, more sensory gratification, and more people-touch points than a supermarket experience. With scanning just about universal, and with more self service and self checkout, supermarkets have reduced their people irritability points to a minimum. What they haven't done is provide more-healthful, better-labeled, or fresher prepared foods, or the kinds of service contacts and sensory gratifications that create a positive experience and tip the choice toward stopping at the supermarket.
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|Publication:||The Shopper Report|
|Date:||Feb 1, 2006|
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