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Making RE information easy.

Making RE information easy

The key to success in real estate, some may say, is negotiating savvy. Others may claim it's pricing it right or, still others, a combination of both. Whatever your formula, the ability to access and understand information is essential.

It is on this assumption, 15 years ago, that brothers Yale and Henry Robbins, both real estate consultants, founded a publishing company dedicated to delivering critical, comprehensive and timely data to real estate professionals in a desk-top reference format. "We thought it would make sense and there seemed to be a demand for timely, concise reports," said Henry. "... What we make possible is accessibility to a lot of information quickly and easily."

The firm says their service is like having an information professional on staff without the cost.

Yale Robbins began doing residential market surveys and then moved on to commercial data with six annual commercial office building directories covering four states. The residential division publishes 13 residential directories, as well as a zoning map of Manhattan, annually, quarterly or monthly and provide overviews of Manhattan, Bronx, Brooklyn and Queens markets.

The guides have proved instrumental to building owners, managers, developers, brokers, appraisers, consultants, tenants, Fortune 500 facility planners, suppliers, attorneys, foreign investors, and corporate leasing directors.

Office Resources

The annual Office Buildings magazines, covering 27 counties, use a picture format and give a location map for each building. The visuals are accompanied by such vital tidbits as owners, managing and leasing agents, architects, floor sizes, where elevator banks break, current tenants, and more.

In Manhattan the company tracks about 1,400 buildings in three guides - Office Buildings, Midtown Manhattan, Office Buildings, Midtown South Manhattan, Office Buildings, Downtown Manhattan. Their inventory is mostly Class-A buildings with more than 100,000 square feet.

"We're the bible to the New York office market," said Yale Robbins.

Other office building guides are Office Buildings, Westchester/Connecticut, Office Buildings, New Jersey, Office Buildings, Greater Philadelphia and Office Buildings, Southern New Jersey.

The guides also contain editorial, including market surveys, largest leases, on new construction and maps. And, according to Henry, they have been expanding the editorial to give the market more of what they like to know.

Yale Robbins, according to Henry, blazed the trail in comparing transactions on a dollars per square foot basis. Prior to that per room was the norm.

Residential Guides

The residential division publishes 11 individual, quarterly, and monthly publications, and the zoning map of Manhattan. The data supplied varies but may include: details of offering plans, key pricing information, total sales or rental prices, price per square foot, physical descriptions of projects, project size, completion dates, floor plans, developers, architects, owners, managers and leasing agents and much more. Many of the residential publications have grown from individualized and specialized marketing and consulting work performed by the company for various banks, developers and other real estate professionals.

Among the residential selections are: * Guide to Construction Activity: A building-to-building who, what, why, when and where of current and future construction in both the commercial and residential markets in Manhattan, Brooklyn, Queens, Staten Island, Connecticut, Westchester and New Jersey. * Residential Construction Guide in Manhattan: Yale Robbin's first publication nicknamed "the red book." A market survey of the apartment prices and rental values in new high-rise residential construction and renovations in Manhattan. floor plans number of rooms, building location, square footage, building size, builder/sponsor, and much more. * Residential Construction Guide in NY Metro Area: A market survey of the metro New York area. The format follows that of Construction Guide in Manhattan. * Residential Construction Newsletter: Track supply and demand including sales absorption, rental progress and recent filings at the Building Department. * Condo Sales Report: The source for information on the Manhattan condominium market. Published monthly, the newsletter provides individual condo floor plans and sale prices, and reviews each market rate sale for the month, providing a comparison of the sale with all transactions recorded in the building in the past six months. In addition, the report furnishes vital statistics, charts and graphs. * Co-op/Condo Conversion Digest: Provides a market survey and analysis of offering plans and amendments for the conversion of rental housing to co-op or condo ownership. Key data is provided in individual digest which focus on Manhattan, Queens, Brooklyn and the Bronx. * Queens Floor Plan Directory: Furnishes floor plans for co-op and condominiums in Queens * Co-op Condo Directories: Covering Brooklyn and Queens, the publications provide information on 1,400 buildings. Includes physical information, the number of units, the year the building was constructed, when it was converted and a listing of managing agents, sponsors, board president and/or building superintendents and their respective phone numbers * Zoning Map of Manhattan: A large-scale, four-color map of Manhattan zoning with special districts highlighted. Published in two sections, the first map divides Manhattan north and south along 97th Street, while the second map features the entire borough "Most times you can get caught on one block and you need the three blocks around," said Henry.

In addition to their publications, Yale Robbins acts as consultant to the real estate and financial communities, providing specialized reports, market surveys and feasibility studies from their extensive data base 40,000 to 50,000 bits of information. And they are often called on to be a source for numerous publications.

"I don't think there are many firms around from which you can get that information," said Yale.

The company employs a full-time staff of 25 comprised of support staff and professionals - consultants, researchers, editors, and graphic designers. According to Henry Robbins, they do everything in house but print the publications. Their data, the brothers report, is a result of extensive field work and plain-old shoe leather. Their efforts combine field surveys and on-site inspections conducted on a building-by-building basis, with mailing and phone follow-up to area developers, agents, owners and brokers.

"Our purpose is to provide tools for people to make decisions and get their work done," said Yale.

PHOTO : Yale (L) and Henry Robbins, principals of Yale Robbins, Inc.
COPYRIGHT 1991 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
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Title Annotation:Yale Robbins Inc.; real estate
Author:Fitzgerald, Therese
Publication:Real Estate Weekly
Article Type:Company Profile
Date:Aug 21, 1991
Previous Article:New tenants at Soho Building.
Next Article:Luxury Manhattan co-ops dip only 2.3%.

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