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Making Innovation Pay: People Who Turn IP Into Shareholder Value.

9780471733379

Making innovation pay; people who turn IP into shareholder value.

Ed. by Bruce Berman.

John Wiley & Sons

2006

201 pages

$39.95

Hardcover

HC79

More people pay lip service to the importance of intellectual property (IP) than understand how to profit from innovative ideas. Berman, the president of a management consulting firm and author of From Ideas to Assets: Investing Wisely in Intellectual Property (Wiley, 2001), introduces ten chapters by IP managers and investors, each featuring an innovator's profile and discussion of how to tap the business potential of innovations. The chapter debunking patent right myths is particularly inventive.

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Publication:Reference & Research Book News
Article Type:Book review
Date:May 1, 2006
Words:107
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