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Making Indian Sweets Adulteration Free - Haldirams Joins Hands With SwaadMarket.

Maharashtra, Aug. 1 -- Indian sweets have always the favorite for gifting option for every festival - be it Diwali, Ganesh Chaturthi or Raksha Bhandhan. Indian Mithai have a long shelf life and are often bought in bulk and then distributed among friends and families over a period of several days. However, there has been a decline - with most of the Indian mithaiwall as losing favor to chocolates due to lack of innovation and hygiene. Adulteration in traditional sweets is eroding consumers' confidence that is fuelling chocolate demand during Diwali.

Every Indian is entitled to a pure, adulterated mithai. Today's diet and health conscious Indian is more aware of the dangers of adulterated mithai. This is why the milavat free initiative is fast gaining momentum with elite vendors joining the efforts every week or so from across India. Haldiram, the biggest name in Indian sweets industry - was launched on SwaadMarket.com - India's leading marketplace that offers guaranteed adulteration free, hygienic, and pure sweets & other products. Offering guaranteed, hygienic and milavat free mithai with a vision is to become a trusted brand, SwaadMarket has joined hands with Haldirams to promote the adulteration free sweets concept in India.

The mithai industry has been highly adulterated for generations. Sweets with fancy price tags can pose a health hazard if rampant adulteration and poor hygienic conditions prevailing in kitchens and workshops are not kept in check. Adulteration in food is normally present in its most crude form - prohibited substances are either added or partly or wholly substituted. Often adulteration in food occurs for either financial gain or due to carelessness and lack in proper hygienic condition of processing, storing, transportation and marketing.

The more and more health conscious and aware customer is bringing about a change in food habits. People have started opting for organic food, and this has given good reason for Indian mithaiwalls to up their ante. Keen on providing pure, unadulterated sweets to Indians, SwaadMarket.com is all set to encourage Indian to opt for healthy products and offer the best value for money products. SwaadMarket provides a listing of regularly tested vendors from across India, from where one can buy assured milavat free sweets either online or offline.

Working with only those vendors, who sells adulteration (milavat) free products only, SwaadMarket offers buyers assured milavat free sweets either online and offline. If you are looking to online sweets in India, farsan and namkeen in India, dry fruits online india, or get bakery items online - you can trust SwaadMarket - The store that guarantees milvatfree products. Always!

Published by HT Syndication with permission from India PRwire.

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Publication:India PRwire
Date:Aug 1, 2015
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