Make-A-Wish Foundation(R) of Greater Los Angeles ``Unwraps'' Holiday Season Campaign, ``A Season of Wishes(TM),'' at The Grove, Coinciding with Arrival of 100-Foot Tall Christmas Tree.
-- In Celebration of 25 Years of Wish Granting, the Foundation Unveils Plans to "Turn the Town Blue" and Grant an Unprecedented Number of Wishes to Children in Los Angeles
-- Premiere of Campaign PSA Created by Zambezi Ink, Featuring Kobe Bryant and Starring Make-A-Wish Children from Greater Los Angeles Follows Announcement of Key Campaign Dates, Beginning with The Grove's Tree-Lighting on November 20
The Make-A-Wish Foundation(R) of Greater Los Angeles today unveiled its 2005 holiday season campaign, "A Season of Wishes(TM)," at a press event hosted by The Grove. The unveiling followed the arrival and installation of the 100-foot Christmas tree in the heart of The Grove's Town Square.
Kelli Seely, president and CEO of the Make-A-Wish Foundation of Greater Los Angeles, Rick Caruso, CEO of Caruso Affiliated, and eight wish recipients detailed the campaign's many components, including its partnership with The Grove's annual Tree Lighting event on November 20th. Additionally, the Foundation premiered its public education campaign and public service announcement created by Zambezi Ink featuring Kobe Bryant and several Make-A-Wish children from the Los Angeles area.
"A Season of Wishes" is a 6-week citywide celebration supporting the granting of wishes for children with life-threatening medical conditions. The campaign kicks-off at The Grove's tree-lighting ceremony and will feature several high profile events, family activities, celebrity involvement, the Foundation's signature color Blue, and the granting of an unprecedented number of children's wishes.
Designed to convey the powerful impact that fulfilling a wish has on everyone associated with the experience, "A Season of Wishes" also provides the opportunity to bring Los Angeles residents a greater awareness to the Make-A-Wish Foundation's 25-year history of making wishes come true.
Weekly Wish Nights at The Grove
Four of the 10 children who participated in today's event will have their most heartfelt wish granted during the 6-week campaign at "Weekly Wish Nights at The Grove." The Los Angeles community will be able to "Share the Power of a Wish(R)" with the Foundation when the weekly wishes air on campaign media partner FOX11, during weekly Tuesday night ten o'clock newscasts.
Public Service Announcement
Three wish children who starred in the public service announcement were also on hand at today's event to present the premiere of the PSA. The PSA was created, co-written and produced by Zambezi Ink, and narrated by Kobe Bryant. During the shoot the children worked one-on-one with Bryant, an honored wish granter of the organization.
"From my very first wish experience, working with the Make-A-Wish Foundation has been a gratifying process, and the children I've met have inspired me to share this experience with as many people as possible," said Bryant. "We've worked to develop a public service announcement that exudes the power and self-confidence that wishes bring to children with life-threatening medical conditions and we hope to bring greater awareness and assistance to the children still waiting for their wish to be granted."
The public service announcement is now available to air locally and nationally in 30 second and 45 second spots. Please contact Lisa Townsend at (310) 556-4443 to receive a Beta SP copy of the public service announcement.
The eighth wish child at today's event was Cameron Costanza, whose wish came true when he skated with the Los Angeles Kings in February 2004 after undergoing several surgeries for a congenital heart defect. He arrived in style in a Make-A-Wish emblazoned Blue 2005 Murcielago Roadster from campaign partner Lamborghini of Beverly Hills and revealed the core elements of "A Season of Wishes" print campaign, which feature a picture taken of Cameron on the day his wish was granted.
Los Angeles Turns Blue
The Make-A-Wish Foundation of Greater Los Angeles has designated the official start of the campaign, Monday, November 21st, as "Blue Monday" -- the day when all the visual and campaign partners turn Blue and Angelenos are encouraged to wear Blue in honor of the children and the wishes that brighten their lives. In a show of visual support for "A Season of Wishes," landmarks throughout Los Angeles will also turn Make-A-Wish Blue(TM) on that day as a representation of the Foundation's involvement in the Greater Los Angeles community. The STAPLES Center, The Queen Mary in Long Beach, the Los Angeles International Airport, the Ferris Wheel at Pacific Park on the Santa Monica Pier and the Vincent Thomas Bridge have all committed to lending a stunning Blue presence on "Blue Monday."
"From wearing a blue t-shirt and shining blue lights, to selling distinctive blue products, everyone in Los Angeles has the opportunity to support the children who need us most," said Seely. "We've received tremendous support for 'A Season of Wishes' thus far and we look forward to finding new, creative ways to grant wishes, increase the number of wish referrals in Los Angeles and spread the excitement and enthusiasm that accompanies each unique wish experience."
The Make-A-Wish Foundation also announced individuals, businesses and organizations that have committed to support "A Season of Wishes" through campaign partnerships that incorporate the Make-A-Wish Blue(TM) color with visual, retail and fundraising promotions. From Blue bagels by Western Bagels, to a St. John Fashion Show at RUSNAK Automotive Group and the Make-A-Wish Necklace by Dogeared Jewelry & Gifts, a diverse group of partners have promised to "Wish it Blue for A Season of Wishes(TM)." Other partners in the campaign include Best Buy, Beverly Hills Chamber of Commerce, Big Blue Bus of Santa Monica, Dream Dinners, Fox Entertainment Group, FOX11, Hilton Hotels, Lamborghini of Beverly Hills, the Los Angeles Lakers, Los Angeles magazine, Metropolitan Transit Authority, Michael Stars, Showtime Networks, Inc., Things Remembered, The Whisper Lounge and White Christmas at Pantages Theater.
Wishes fulfilled by the Foundation are as boundless as a child's imagination, ranging from a week at Walt Disney World, to becoming a fairy princess for a day, to spending time with a favorite celebrity, to receiving the backyard playhouse of their dreams, and more. The Make-A-Wish Foundation grants a wish for every eligible child that is referred to them, with the goal of brightening children's lives one wish at a time, enriching the human experience with hope, strength and joy.
For more information about how to participate in "A Season of Wishes," please go to www.wish-it-blue.org or call 1-800-322-WISH. To become a visual partner in the campaign, please contact Lisa Townsend at (310) 556-4443.
The signature color of the Make-A-Wish Foundation represents the endless possibilities of wishes -- as limitless as the stars in the blue sky. With the first "A Season of Wishes" campaign, Los Angeles will light-up "blue" as a symbol of wishes that always come true for children with life-threatening medical conditions, only through the Make-A-Wish Foundation.
About the Make-A-Wish Foundation
The Make-A-Wish Foundation(R) grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy. Born in 1980 when a group of caring individuals helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 72 chapters in the U.S. and its territories. Granting more than 12,000 wishes a year and 132,000 wishes in the United States since inception, the Make-A-Wish Foundation celebrates "25 Years Making Wishes Come True" in 2005. For more information about the Make-A-Wish Foundation visit www.wish.org.
About the Make-A-Wish Foundation of Greater Los Angeles
Established in 1983, the Greater Los Angeles chapter of the Make-A-Wish Foundation grants wishes to children throughout Los Angeles County who are battling life-threatening medical conditions. Working out of an office in West Los Angeles, the chapter has granted over 5,400 wishes to children countywide. For more information about the Make-A-Wish Foundation of Greater Los Angeles go to www.wishla.org (http://www.wishla.org/) or call 310-788-9474.
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|Date:||Nov 1, 2005|
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