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Make tracks with Miller.

Make tracks with Miller

Miller High Life and Arctco Inc. will team up for a regional promotion to help winter sales for both to snowball.

In the "Make Tracks for Miller High Life" February sweepstakes, consumers in 21 states will have the opportunity to win an Arctic Cat snowmobile, manufactured by Arctco Inc., Thief River Falls, MN.

Consumers of legal drinking age will be able to pick up entry forms from special in-store displays and mail them in for a state-wide drawing. No purchase is necessary. One snowmobile will be given away in each state.

"This is the second time we have executed this program, which creates an exciting display opportunity," said Jeff Schouten, Miller High Life brand manager, Miller Brewing Co. "The program has been well received by our retailers and consumers."

The in-store displays will use various point-of-sale materials along with the actual snowmobile.

Participating states include Alaska, Oregon, Washington, Idaho, Utah, Wyoming, Montana, Colorado, North and South Dakota, Minnesota, Wisconsin, Illinois, New York, Maine, Pennsylvania, Massachusetts, New Hampshire, Vermont, Rhode Island and Connecticut.

PHOTO : MAKING TRACKS--Miller Brewing Co.'s winter promotion, "Make Tracks for Miller High Life,"

PHOTO : will give contestants the chance to win a snowmobile in a wintertime sweepstakes.
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Title Annotation:Miller High Life beer and Arctco sweepstakes
Publication:Modern Brewery Age
Date:Jan 8, 1990
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