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Maitake Products Inc. changes name to Mushroom Wisdom Inc.

Maitake Products Inc., a global leader in medicinal mushroom extract supplements, announced that it has changed its name to Mushroom Wisdom Inc. as of January 1, 2010. The new name acknowledges that the company's product line now includes numerous medicinal mushroom extract supplements beyond those derived solely from maitake mushrooms.

"With the continued expansion of our product line beyond maitake-only supplements, including the success of our Amyloban 3399 brain function supplement that is derived from Lion's Mane mushrooms, the time has come for a more inclusive company name," said Michael Shirota, president and CEO. "Mushroom Wisdom fits perfectly."

In 1991, Maitake Products Inc. introduced the healthful benefits of maitake mushrooms to the American daily lifestyle under the Grifron brand name. The product line included Maitake D-Fraction for ultimate immune support and Maitake SX-Fraction to help maintain healthy blood sugar levels.* Both products are category leaders.

In 2001, the company launched its Mushroom Wisdom line, which includes "D-fraction" in combination with extracts derived from other types of medicinal mushrooms. These include Super Reishi, Super Royal Agaricus, Super Tremella, Super Turkey Tail, Super Shitake, Super Lion's Mane, Super Cordyceps, and the Breast Mate and Prost-Mate targeted formulas.

The newest Mushroom Wisdom supplement is Amyloban 3399, which supports healthy brain function. * Extracted from Lion's Mane, Amyloban 3399 contains a patented, active ingredient shown to inhibit the formation of toxic peptide in brain cells. * It also contains other active compounds that may stimulate production of nerve growth factor (NGF) in the brain. * The Mushroom Wisdom name will now replace Maitake Products as the corporate name. The Grifron brand will be discontinued.

"The Mushroom Wisdom name can easily encompass our complete line of medicinal mushroom extract supplements, and already has significant recognition among consumers and the retail trade," said Shirota. "The name also reflects centuries-old knowledge in Japan and China regarding the benefits of medicinal mushrooms, the extensive mycological research that our company supports, and the growing number of American consumers who are becoming more knowledgeable about the health benefits of medicinal mushrooms."

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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Publication:Townsend Letter
Geographic Code:1USA
Date:Apr 1, 2010
Words:363
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