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MainConcept and Elecard Separate to Focus on Different Business Segments.

Elecard Solutions to Be Powered By MainConcept Codecs

AACHEN, Germany & TOMSK, Russia -- MainConcept AG and Elecard Ltd, two leading providers of video and audio compression technology, today announced that the companies have separated, split resources and will be focusing on different market segments in the future.

The codec development team of Elecard has been integrated into MainConcept Russia, a major development division of MainConcept AG. The application development group as well as the application SDK developers of Elecard remain a part of Elecard, and will operate primarily under the name Elecard Devices.

MainConcept will focus its efforts on offering a wide range of codecs and SDKs for the most popular platforms, whereas Elecard Devices will be concentrating on the development of applications for digital video as well as software reference designs and hardware development kits for the IPTV and broadcast markets.

"The joint work of our companies was such a success that we need to set a new business focus using the advantages the cooperation has provided," said Andrey Posdnyakov, the president of the Elecard group. "The IPTV market offers fantastic opportunities for us, and we are not going to miss them now. Profound knowledge of the digital video principles allows us to develop reference designs and products for IPTV needs that exploit technology in its full and reduces time to market for the solutions."

"MainConcept's core business is codec development. We have been very successful in this area and we want to concentrate all of our energies on this market to provide our customers with the best codec technology available," said Markus Moenig, CEO of MainConcept. To be able to keep the high level of service for our growing customer base, we will concentrate 100% on developing and supporting our codecs and will not focus on application development. The separation of the two business entities will help everybody involved."

About Elecard

Elecard is a leading provider of high quality software products for video and audio playback, editing, analysis, multimedia content preparation and streaming. Since 1993 Elecard has been developing products and solutions for digital TV. Late in 2006 Elecard released its SIGMA iTV system, which is a firmware solution for broadband, broadcast, IPTV, cable, satellite, and terrestrial Telco operators supporting AVC/H.264 and MPEG-2 HD streaming. The Elecard group consists of 7 IT companies. Elecard is headquartered in Tomsk, Russia, where it was founded in 1988.

For additional information visit the company's website at http://www.elecard.com

About MainConcept

MainConcept is a world leader in video codec technology for film, post production, broadcasting, IPTV, security, surveillance, communication and consumer applications. Over the years MainConcept has developed a complete range of standards-based codecs for the PC and established long term relationships with leading companies around the world. With its team of video compression experts, MainConcept has been working to enact its strategy of 'Every Codec, Every Platform' by porting its video codecs to many new platforms including DSP, FPGA and ARM processors and building its own hardware platform for real-time, broadcast-quality encoding.

Additional information is available at http://www.mainconcept.com
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Publication:Business Wire
Date:Jan 11, 2007
Words:513
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