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MaggieMoo's partners with Hershey for Twizzler ice cream.

MaggieMoo's International and The Hershey Company have teamed to introduce Twizzlers strawberry licorice ice cream. "MaggieMoo's nailed the Twizziers[TM] flavor," said Howard Sherr, Director, Refreshment Brands, The Hershey Company, maker of Twizzlers candy. "We are impressed with the exact flavor match, and think Twizzlers[TM] fans will enjoy the ice cream version." The launch is being tied to the "birthday" of Maggie, the ice cream chain's spokescow, as well as being part of the company's celebration of National Ice Cream Month. A complimentary two-ounce serving of the new flavor was to be given out at all MaggieMoo's 190 Treateries locations to "kids of all ages" on Saturday, July 22 as part of the birthday celebration. On that date, the Treateries will be decked out with birthday decorations for the spokescow and the company will be packing its freezers with Twizzlers ice cream cakes "for those who want to take the party home."

"What better time than National ice Cream Month and Maggie's birthday to introduce our new Twizzlers[TM] ice cream," said Jon Jameson, MaggieMoo's CEO. "Our flavor specialists have successfully taken one of America's favorite licorice candies and made it into a delicious ice cream version."

Hershey produces Twizzlers in cherry, strawberry, chocolate and licorice flavors, and also in a variety of shapes and sizes besides the familiar twists. These include Bites, and Nibs, Pull 'n' Peel, Twerpz, and Sours. The product was originally made by Y&S Candies, Inc., one of the oldest confectionery firms in the United States, founded in 1845. Y&S which was acquired by Hershey Foods in 1977.

Although often referred to as the most popular brand of red licorice candy in the United States, Twizzlers do not contain any real licorice, according to the Hershey's website, which states that Twizzlers are a "licorice-type product." True licorice candy contains an extract from the root of the licorice plant and licorice root extract contains glycyrrhizic acid, which can "can adversely affect sodium and water balance" in the body.
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Publication:Ice Cream Reporter
Date:Jul 20, 2006
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