MaggieMoo's partners with Hershey for Twizzler ice cream.
"What better time than National ice Cream Month and Maggie's birthday to introduce our new Twizzlers[TM] ice cream," said Jon Jameson, MaggieMoo's CEO. "Our flavor specialists have successfully taken one of America's favorite licorice candies and made it into a delicious ice cream version."
Hershey produces Twizzlers in cherry, strawberry, chocolate and licorice flavors, and also in a variety of shapes and sizes besides the familiar twists. These include Bites, and Nibs, Pull 'n' Peel, Twerpz, and Sours. The product was originally made by Y&S Candies, Inc., one of the oldest confectionery firms in the United States, founded in 1845. Y&S which was acquired by Hershey Foods in 1977.
Although often referred to as the most popular brand of red licorice candy in the United States, Twizzlers do not contain any real licorice, according to the Hershey's website, which states that Twizzlers are a "licorice-type product." True licorice candy contains an extract from the root of the licorice plant and licorice root extract contains glycyrrhizic acid, which can "can adversely affect sodium and water balance" in the body.
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|Publication:||Ice Cream Reporter|
|Date:||Jul 20, 2006|
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