Madeley's 4-letter rant at Gervais.
Madeley, who was hosting the event with wife Judy Finnigan, told the Office and Extras star to "f*** off" and branded him an "ungrateful f***ing b*****d" after aquip about phone vote scams.
Gervais had won the Children's Book Of The Year award at the ceremony, filmed by Channel 4 for broadcast tomorrow.
In a TV link to one of the comic's stand-up gigs, Gervais said: "This is voted for by the public, isn't it? "Well, tell them to stop voting now cos otherwise it will be another phone con."
The comment sparked Madeley's foul-mouthed rant.
Richard and Judy's Channel 4 show was at the centre of a phone vote scandal when it emerged viewers had been encouraged to enter a telephone quiz after they had no chance of winning.
Gervais won for his cartoon book Flanimals Of The Deep.
Other victors at the 18th annual awards included Peter Kay, who beat Gordon Ramsay to the Biography of the Year award.
Book of the Year went to The Dangerous Book For Boys by Conn and Hal Iggulden.
Scots author Ian Rankin won the Crime Thriller of the Year award for his novel The Naming Of The Dead.
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|Publication:||Daily Record (Glasgow, Scotland)|
|Date:||Mar 29, 2007|
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