Macy's in bloom: Herald Square windows reveal spring colors.
Macy's spring 1998 color palette for home furnishings and apparel follows the shades of the sun from sunrise to sunset. According to Sam Joseph, visual director for Macy's, "We do our season projection way earlier than most people think about the spring. For this spring, we saw that the color palette was tones of the sun."
The palette was displayed in the store's Herald Square windows in January with enlarged Pantone color chips matched with furnishings from the store. "We used blow-ups of actual color chips and then went to the furniture floor and took from that. It pulled the color spectrum together.
"The windows were designed as the sun goes around the [Herald Square] building," explained Joseph. "Broadway uses sunrise colors, 34th uses high noon and 7th Avenue represents sunset." For example, the 34th Street windows -- high noon colors -- held upholstered pieces, armoires and decorative accessories in yellows matched with greens.
Lisa Herbert, vice president of color communications, noted, "Yellow is going to be very important in interior design. Towards the new millennium there is optimism, and yellow is representative of that.
"It's cheery, clean and bright. There are innovative color combinations using yellow, paring with wonderful warm browns and brown mink.
"We call the green basil," continued Herbert. "It's not a green in the environmental sense. It's a softly colored neutral and very versatile. Orange Okra is a stunning mid-tone and a very important directional color.
"It's clean and sumptuous, and we are seeing it with mocha browns and the new nude colors.
"There is also an acceptance of browns and red-tone browns that are emerging. It's still the concept of bringing the outside in. It's very sophisticated and clubby, like leather private-club chairs," added Herbert.
The windows were in bloom from Jan. 4 through the week of Jan. 27. Macy's windows change 46 times a year, according to Joseph.
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|Author:||Rush, Amy Joyce|
|Publication:||HFN The Weekly Newspaper for the Home Furnishing Network|
|Article Type:||Brief Article|
|Date:||Feb 23, 1998|
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