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Macy's enters into exclusive agreement with G-III for DKNY women's apparel and accessories.

M2 EQUITYBITES-March 28, 2017-Macy's enters into exclusive agreement with G-III for DKNY women's apparel and accessories

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Retailing company Macy's Inc (NYSE:M) and G-III Apparel Group Ltd, a manufacturer and distributor of apparel and accessories under licensed brands, owned brands and private label brands, announced on Monday an agreement under which Macy's will serve, beginning February 2018, as the exclusive US department store for sales of DKNY women's apparel and accessories.

Under this agreement, Macy's exclusivity covers DKNY women's apparel, handbags and shoes, in addition to women's and men's outerwear and swim, which will be available at Macy's locations nationwide and on macys.com.

Reportedly, Macy's and G-III will work closely on brand extensions and exclusive products that build upon the founding principles of the New York-based brand.

Also, this agreement plans for increased and enhanced DKNY shop-in-shops in Macy's stores.

G-III will continue to operate the freestanding global DKNY stores and DKNY.com. G-III also will maintain DKNY's agreements with international license partners and distributors outside of the US.

Products outside the exclusive categories and products distributed by DKNY's various licensees under other categories in the DKNY family will continue to be sold to a broad range of department stores, including Macy's.

G-III's owned brands include Donna Karan, DKNY, Vilebrequin, Eliza J., Andrew Marc, Marc New York, Bass, and Jessica Howard. G-III has fashion licenses under the Calvin Klein, Tommy Hilfiger, Karl Lagerfeld, Kenneth Cole, Cole Haan, Guess?, Vince Camuto, Ivanka Trump, Kensie, Jessica Simpson, Levi's and Dockers brands.

Macy's operates more than 700 department stores under the nameplates Macy's and Bloomingdale's and approximately 125 specialty stores that include Bloomingdale's The Outlet, Bluemercury and Macy's Backstage.

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Publication:M2 EquityBites (EQB)
Date:Mar 28, 2017
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