Macrovision Unveils SAFECAST Copy Protection Solution; SAFECAST Technology Designed to Secure Pre-Release Software from Unauthorized Copying.
"Our new SAFECAST technology is uniquely designed to help publishers and developers control the distribution of valuable pre-release software through the use of encrypted files and unique access keys," said Brian Dunn, vice president of computer software copy protection at Macrovision Corporation. "SAFECAST is the perfect complement to our SAFEDISC technology, which is designed to prevent unauthorized copying of CD-ROM software distributed at retail. With these two copy protection products, publishers now have a complete security solution to protect their pre-release software as well as their mass-produced CD-ROMs."
An advantage of the SAFECAST technology is that a software-based encryption toolkit is made available to the publisher in order to allow complete control of the encryption process. SAFECAST does not require professional mastering and replication and can be burned directly on gold discs.
"Once a publisher encrypts the gold disc they can distribute it directly to end users who are then required to contact the publisher directly or via a web site to obtain access keys to play the program. The access keys eliminate hardware dongles or other security mechanisms which often interfere with playing a particular pre-release program," added Dunn.
SAFECAST can be implemented as a "try and die" solution where the encrypted discs expire on a pre-determined date without any further publisher intervention. The "try and die" implementation of SAFECAST is ideal for software sent to journalists and reviewers or other third parties who would benefit from temporary usage, but who should not be inconvenienced by security. SAFECAST operates transparently up until the time the disc expires. In a similar fashion, the SAFECAST technology can also be used to help implement "try before you buy" programs, allowing for controlled usage or extended demonstrations of titles prior to purchase by consumers.
SAFECAST, a collaboration between Macrovision and C-Dilla, UK Ltd., represents Macrovision's second copy protection product for the interactive software market. Macrovision's first software copy protection product, SAFEDISC(TM), has been used on over 1.5 million CD-ROMs distributed to consumers since its introduction in September 1998.
Macrovision is best known for its videocassette, DVD, and pay-per-view copy protection technologies. The videocassette copy protection technology has been applied to over two billion videocassettes over the past decade. The Company's DVD copy protection technology is now being used on most DVD discs produced, and its Pay-Per-View copy protection technology is integrated into most digital set-top decoders now on the market.
About C-Dilla Ltd.
C-Dilla, a privately held UK company founded in 1991, has over 35 employees and is a recognized leader in rights management software for high value-added information and software publishers. The company's current line of security and rights management products are marketed worldwide to over 150 software and data publishers such as Autodesk, Lotus Development UK, Pitney Bowes, British Telecom, and the Financial Times. C-Dilla's rights management software includes multi-track unlocking capability, "Try before you Buy," and metered usage capability. C-Dilla also markets secure products for the Internet and the electronic software distribution market. C-Dilla opened a San Francisco bay area sales and support office in 1998, which distributes the rights management software product line to the North American market.
Macrovision Corporation develops and markets technologies to prevent the illicit duplication, reception or use of video and audio programs and computer software. The Company provides its products and services primarily to the home video, consumer multimedia software, pay-per-view, cable, satellite, and video security markets. Macrovision has its headquarters in Sunnyvale, California with subsidiaries in London and Tokyo.
All statements contained herein, as well as oral statements that may be made by the Company or by officers, directors or employees of the Company acting on the Company's behalf, that are not statements of historical fact, constitute "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995.
Such forward-looking statements including the intention of a customer to use the Company's products in the future involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Such risks and uncertainties are outlined in the Company's Registration statement on Form S-3 and in its reports on Form 10QSB and Form 10KSB. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
Note to Editors: SAFECAST and SAFEDISC are trademarks of Macrovision Corporation and C-Dilla Ltd.
Additional background information on Macrovision Corporation and the SAFEDISC and SAFECAST products can be obtained from our Web Site at http://www.macrovision.com or from C-Dilla's web site at http://www.c-dilla.com.