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Macromedia Flash Animation Now Native in RealSystem 5.0

Flash Animation Joins RealAudio, RealVideo in Streaming Media System

SAN FRANCISCO, Oct. 6 /PRNewswire/ -- Macromedia, Inc. (Nasdaq: MACR), today announced that Flash(TM), the easiest way to create and view fast, high-quality Web multimedia, is being integrated as a standard component of RealNetworks'(TM) new RealSystem(TM) 5.0. RealSystem is a client-server streaming media solution that includes RealPlayers(TM), RealServers(TM) and publishing tools. The relationship between Macromedia and RealNetworks combines the award-winning multimedia of the Macromedia Flash animation tool with the advanced streaming capabilities of RealNetworks' RealSystem 5.0. Flash animation in the RealSystem, referred to as "RealFlash(TM)," now becomes a standard in the RealPlayer client software. RealFlash streams will be sold by both RealNetworks and Macromedia with RealServers.

"Flash is rapidly becoming the Web standard for interactive, vector-based animation and graphics," stated Phillip Rosedale, general manager of media systems at RealNetworks, Inc. "By incorporating Flash as a standard component of RealPlayer and RealPlayer Plus, consumers receive the best in streaming animation as well as the best in streaming audio and video."

Using Flash's interactive authoring abilities and RealSystem 5.0, developers can now create everything from cinematic presentations to full length cartoons with perfectly synchronized audio and sound effects. Advertisers using Flash can create streaming, TV-like commercials for the Web complete with dialog, animation and near-CD quality sound.

"We believe that RealSystem 5.0 with RealFlash animation will significantly raise the quality of the multimedia experience on the Web," stated Norm Meyrowitz, chief technology officer and senior vice president for Macromedia's Internet and Multimedia Authoring Tools Division. "Compact, vector-based animation and streaming media are made for the Web. Together, Flash animation and RealSystem beat the 28.8 bandwidth barrier."

About Flash Authoring

Flash 2.0 is a leading tool for creating and animating vector-based resolution-independent graphics without programming. Several top sites including the Microsoft Network ( have already discovered why Flash is an essential technology for displaying fast, Web multimedia. Professional Web designers use Flash to create animated, interactive Web interfaces, advertising banners, navigation buttons, panels, logos and cartoons.

Flash Pricing & Availability

Flash supports Microsoft Windows 95, Windows NT, Macintosh and Power Macintosh systems and is available in North America for US $299. To order, call 800-457-1774. Outside the U.S., interested parties should call their Macromedia distributor for pricing and availability. To find out more about Flash visit ( For more information on RealFlash visit

About Macromedia

Headquartered in San Francisco, Macromedia is a leading provider of software tools and technologies for the design, delivery and display of digital media. Macromedia's award-winning products for Windows, Macintosh and the Internet are available to business, education, and government customers worldwide. Additional information on Macromedia is available on the Internet at

NOTE: Flash is a trademark of Macromedia, Inc., as indicated. RealSystem, RealServer, RealAudio, RealVideo, RealPlayer, and RealPlayer Plus are trademarks or registered trademarks of RealNetworks, Inc. Other company names, brand names and product names maybe trademark of others.

SOURCE Macromedia, Inc.
 -0- 10/06/97

/CONTACT: Jon Brovitz of Macromedia, Inc., 415-252-2182, or; or Jeff Goldman of Schwartz Communications, 415-512-0770, or, for Macromedia/

/Web site:


CO: Macromedia, Inc. ST: California IN: CPR SU: PDT

CS-TW -- SFM053 -- 9685 10/06/97 11:11 EDT
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Publication:PR Newswire
Date:Oct 6, 1997
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