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Macmillan Computer Publishing USA Announces First Publishing Imprint Dedicated to the Internet; Targets Publishing's Fastest-Growing Segment.

INDIANAPOLIS--(BUSINESS WIRE)--April 10, 1995--Macmillan Computer Publishing USA (MCP), the world's largest computer book publisher, announced today the creation of first imprint solely dedicated to publishing Internet titles. Reference and how-to books about the Internet, which now account for more than $40 million in annual retail sales, are the fastest-growing publishing segment. will be part of the successful ``new and emerging technologies'' product lines published by Sams Publishing, a division of Simon & Schuster's Macmillan Publishing USA. The first of's 30 scheduled titles for 1995 will be available this May.

``Today's consumers need to be guided through a dizzying array of emerging technologies--including sophisticated new navigating tools, high-speed communications links, and rapidly expanding information and multimedia base,'' said Scott Flanders, president of Macmillan Publishing USA. ``Our goal is to make the first choice in the booming market for reference and how-to information about the Internet. products will help all users benefit from the Internet, and share in its excitement.''

``For 48 years, Sams Publishing has published some of the most widely used professional reference books,'' said David Israel, vice president of publishing, MCP. ``Most recently, Sams Publishing has established a reputation for innovative titles including the national best-sellers Morphing Magic, Virtual Reality Madness! and Multimedia Madness! This expertise is also evident in Sams' best-selling Internet titles, Internet Unleashed, Teach Yourself HTML Web Publishing in a Week and the World Wide Web Unleashed. It was a logical choice for Sams Publishing to lead this new group's efforts."

George Bond, editor and publisher of Bond Publishing, has been named the publisher of ``George Bond has extensive experience in starting publishing businesses, which he acquired through years of service at corporations such as International Data Group and BYTE Magazine/McGraw-Hill,'' said Richard Swadley, publisher of Sams Publishing. ``He is a pioneer in the commercial use of the information superhighway, and has more than 35 years of experience in telecommunications, editorial management, reporting, and technology. George will be instrumental in helping us become the leading Internet publisher.''

Sams Publishing and are imprints of Macmillan Computer Publishing USA, which includes Que, New Riders Publishing, Hayden Books, BradyGAMES and Que Education and Training, and a software division, Que Software. MCP is a division of Macmillan Publishing USA, a division of Simon & Schuster, the publishing operation of Viacom Inc.

Simon & Schuster is a leader in multimedia, consumer, education, business, reference and international publishing. With operations in 34 countries, its imprints include Simon & Schuster, Simon & Schuster Interactive, Macmillan Publishing USA, Pocket Books, Scribner, The Free Press, Prentice Hall, Silver Burdett Ginn, Allyn and Bacon, Computer Curriculum Corporation, and Education Management Group.

Viacom Inc. is one of the world's largest entertainment and publishing companies and a leading force in nearly every segment of the international media marketplace. Its operations include Blockbuster Music, Blockbuster Video, MTV Networks, Paramount Parks, Paramount Pictures, Paramount Television, Showtime Networks, Simon & Schuster and Viacom Interactive media, as well as cable systems, radio and television stations, and movie screens in 11 countries. Viacom also has substantial interest in Discovery Zone and a majority interest in Spelling Entertainment Group. National Amusements, Inc., a closely held corporation which owns and operates 900 movie screens in the U.S. and the U.K., is the parent company of Viacom Inc.

NOTE: For the latest news and information about MCP, visit our Web site at Products and names mentioned in this document are trademarks of their respective companies.

CONTACT: Macmillan Computer Publishing USA, Indianapolis

Media Contact: Patricia Carroll, 317/581-3743
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Publication:Business Wire
Date:Apr 10, 1995
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