Maclaren picks NetSuite SuiteCommerce for B2B, B2C commerce.
INTERNET BUSINESS NEWS-(C)1995-2015 M2 COMMUNICATIONS
NetSuite Inc. (NYSE: N) said that Maclaren, a leading global manufacturer of baby strollers, furniture and accessories, has replaced multiple, disparate systems with NetSuite SuiteCommerce to run its global B2C and B2B business from a single, unified commerce platform.
Maclaren uses SuiteCommerce to power its B2B and B2C ecommerce, inventory management, order management, marketing, warehouse management, manufacturing, customer support and financials.
The inventor of the umbrella stroller, Maclaren sells its products in over 50 countries, through more than 2,100 retail partners and through its ecommerce website Maclarenbaby.com. Previously, Maclaren required multiple, disparate systems to run its business, which were costly and time-consuming to maintain and resulted in complex integrations and customizations that limited growth and prevented the business from keeping up with customer expectations.
"We wanted one global solution that could manage everything and help us grow and expand without having to continue to reinvest in technology and different point solutions," said Jim Ramsey, Global Head of Technology for Maclaren. "With SuiteCommerce, all the functionality we need to run and expand our B2C and B2B operations worldwide is right there in a single solution."
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|Publication:||Internet Business News|
|Date:||Jun 3, 2015|
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