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Mack Trucks Inc. comes to Alaska: CMI expands full-service dealership.

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For the past four months, Construction Machinery Industrial LLC (CMI)'s Greg Morrison and other representatives have been traveling the state in preparation of this month's rollout of the firm expanding its business by becoming a Mack Trucks Inc. full-service dealer. CMI was founded in 1985 and holds a 43 percent market share in its segment as a Volvo construction equipment dealer. With locations in Anchorage, Fairbanks, Juneau and Ketchikan, CMI has sales and service business of $88 million.

The company adds the complete line of Mack product to its existing Hitachi, Atlas Copco, Volvo and Ingersoll Rand lines of construction machinery.

"CMI has had great success as a Volvo construction equipment dealer and really knows the vocational market," says John Thomas, Mack west region vice president. "Expanding to add the Mack product line is a natural fit for them and for us. CMI's customer support and Mack equipment will be a powerful combination in the Alaska market."

Morrison, with more than 20 years of Alaska automotive and equipment experience, joined CMI in 2010 as the Mack Truck sales and product representative. His objective has been to visit all current Mack users in the state--there are 456 trucks in state--and to familiarize them with CMI's business strategy and the company's team of experts that consistently deliver leading-edge customer satisfaction. Morrison says he has been focusing on complete product support and development, repair needs and introducing the full line of Mack Trucks.

'BUILT LIKE A MACK TRUCK'

Mack reports it holds itself to high standards and practices and is proud of the phrase "Built Like a Mack Truck," which has become ubiquitous in signifying strength and durability.

Mack Trucks has provided customers with innovative transportation solutions for more than a century. Now, with a partnership with CMI, Mack is backed by the high-quality standards that company is known for, and the complete Mack product line will be available to customers in the state.

Initial emphasis for CMI will be on the vocational line of Macks. Primarily the Mack Granite and the TerraPro Cabover. The Granite is a Mack truck built to tackle rock quarries, rugged job sites and rough roads--another way of saying that it is built for Alaska. This truck line features the stronger chassis, a reinforced cab, smarter electronics, ergonomic dash and plush interior trim package. The TerraPro Cabover is a best-selling refuse truck and is ideally suited for concrete pumper or telescopic belt conveyor applications.

To satisfy the heavy transport market, CMI will also carry the Titan, ideal for logging; oil field; heavy equipment; and severe, heavy-haul applications.

"Representing Mack will allow us to expand and strengthen our brand and market share in Alaska," says Ken Gerondale, president of CMI. "Our customers know the Mack name and will gladly consider the Mack product when it's time to make a new purchase. I also know current Mack owners are very excited to have a local dealer that can help them with parts and service support."
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Title Annotation:BUILDING ALASKA
Comment:Mack Trucks Inc. comes to Alaska: CMI expands full-service dealership.(BUILDING ALASKA)
Author:Colby, Kent L.
Publication:Alaska Business Monthly
Article Type:Company overview
Geographic Code:1U9AK
Date:Feb 1, 2011
Words:498
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