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MYSOFTWARE: MYSOFTWARE WINS EASE-OF-USE SURVEY; INTUIT, MICROSOFT WELL BEHIND

 PALO ALTO, Calif., June 8 /PRNewswire/ -- MySoftware Co. said today it was rated the easiest-to-use software in a random national survey of 201 small-business owners conducted by Boyd Consulting, a Bay Area-based independent marketing firm.
 Participants were asked to rank four software companies: MySoftware, Intuit's Quicken, Microsoft and Softkey in the categories of ease-of- use, cost, features and probability of purchasing in the future.
 MySoftware scored a resounding 8.6 (on a scale of 10) in the ease-of-use category, well ahead of the 7.8 posted by Intuit's Quicken, the 7.6 by Microsoft and the 6.1 by Softkey.
 "This reflects our commitment to being the easiest-to-use software for small business and home office," said Dave Mans, president of MySoftware. "It's reassuring that people are recognizing our effort in this area."
 MySoftware also dominated the affordability category, scoring a 9.3 favorability rating. That score bettered the 8.8 by (Intuit) Quicken and the identical 6.6 scores by Microsoft and Softkey.
 "Small businesses and home offices don't have the financial resources larger companies have, so keeping prices down is very important to our customers," Mans said. "MyMailList and MyInvoices, which can be purchased for less than $20, are among the most cost- effective software purchases a small business owner can make."
 The survey, paid for by MySoftware, was conducted by a national independent market research firm, Boyd Consulting. Other clients of Boyd Consulting include Federal Express and Gallo Wine. The survey was an attitude and awareness measurement prior to MySoftware's national television advertisement campaign.
 Although MySoftware products are designed to be self-explanatory, the company also scored highly in the support category. It posted a 7.2 score; behind Intuit's (Quicken) 8.1 and Microsoft's 8.0. Softkey registered a 5.0.
 When asked to rank the four software companies they had heard of on a one-to-10 "considered buying" scale, Microsoft earned an 8.3 rating, just ahead of MySoftware's 7.6 score. Intuit's Quicken and Softkey finished third and fourth, respectively.
 "The real surprise, or should I say shock, is we ranked higher than Intuit (Quicken) and only slightly below Microsoft on the considered purchasing scale. I have tremendous respect for those companies and their products, and to outscore Intuit and be slightly below Microsoft among owners of small businesses really thrilled us," Mans said.
 MySoftware is a leader in the micro-business market for companies with 10 employees or less. It offers quality, inexpensive, easy-to- learn, easy-to-use software dedicated to doing one task incredibly well. All MySoftware products take users five minutes to learn the essentials and come with a free, 30-day trial and a Lifetime Warranty. MySoftware produces software for DOS, Macintosh, Windows and CD-ROM. MySoftware specialized in label designing, invoicing, mailing and data base programs.
 MySoftware products can be found at leading resellers throughout North America including Egghead, CompUSA, Office Depot, Computer City, Babbages, Sears, K-Mart, WalMart, OfficeMax, Software Etc., WaldenSoft, Target and Lechmere stores.
 -0- 6/8/93
 /CONTACT: Tim Goode of MySoftware public relations, 415-473-3642/


CO: MySoftware Co.; Boyd Consulting ST: California IN: CPR SU:

GT-SG -- SJ007 -- 6651 06/08/93 15:20 EDT
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Publication:PR Newswire
Date:Jun 8, 1993
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