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MWW/SAVITT: NATIONAL PR POWERHOUSE SELECTS SEATTLE FOR WEST COAST OFFICE; FORMER SRH PR CHIEF SAVITT TO HEAD OPERATIONS

 SEATTLE, Dec. 30 /PRNewswire/ -- MWW/Strategic Communications, one of the 20 largest independently owned public relations firms in the county, has established an office in Seattle to service its West Coast operations, the company announced today. The Seattle office, MWW/Savitt Inc., will specialize in integrated marketing communications, from high-profile media relations and financial relations counsel, to government affairs and new product introductions.
 Ranked by national trade publication, Inside PR, as one of the two hottest public relations firms in the United States, MWW/Strategic Communications (MWW/SC) already has offices in New Jersey (corporate headquarters), New York, Chicago, Boston, Washington D.C. and Budapest, Hungary. MWW/Savitt Inc. will be operated as a wholly owned subsidiary of the parent company.
 Kathy Savitt, formerly the vice president of public relations and new business development for Sorenson Roberts & Hansen (SRH) in Seattle, will head MWW/Savitt. In her three years with SRH, Savitt was instrumental in quadrupling the agency's annual billings to nearly $4 million, more than 50 percent of which was from the public relations division. Savitt grew the PR business from the ground up, guiding the division in its growth to nine employees and 14 clients. In addition, Savitt developed -- and helped SRH achieve national acclaim for -- the agency's innovative integrated marketing communications programs.
 Four additional staff members from SRH's public relations division accompanied Savitt to the new agency -- two senior account managers (Rosanne Marks and Amy Bosch) and two account assistants (Abby Mates and Jason Smith) -- bringing the initial number of employees to five. Savitt anticipates that by the end of 1994 the firm will employ 15 professional staff. Marks, whose specialties are the high-tech and financial industries, is known for her strategic account management, and Bosch has received national recognition for her creative concepts and copywriting for a variety of clients.
 "The expansion of a national heavyweight such as MWW into this market represents an unparalleled opportunity to offer clients in the Pacific Northwest the highest caliber of public relations and marketing communications counsel available," Savitt said. "It is the aim of MWW/Savitt to change the level of expectations that Northwest companies have for return on their marketing communications investment. Our goal is to offer world-class public relations/public affairs counsel right in their own back yard."
 Michael Kempner, president of MWW/SC, said that his decision to locate the West Coast office in Seattle was based on several factors.
 "When we began looking into setting up a West Coast office, our initial consideration was limited to Los Angeles or San Francisco, but after some research Seattle began to excite me," Kempner said. "It's the hub of a burgeoning high-tech industry, and its economy is becoming increasingly linked with the Pacific Rim. But along with the economic factors, Seattle also was appealing because of Savitt and her team's nationally recognized strategic counsel and creativity."
 Kempner and Savitt first met when, in 1986, the two teamed at MWW in New Jersey, building the foundation for the company's future explosive growth. Savitt then moved to Seattle, where she took on increasingly high-profile positions at Nintendo, SpaceLabs, Arst Public Relations and, most recently, SRH. There, she led the agency to a bevy of national honors including, most recently, being named by Inside PR as the number one integrated marketing communications firm in the country. In the meantime, Kempner built MWW/SC into the fastest growing public relations/public affairs company in America.
 Currently, Kempner serves as national finance vice chair of the Democratic National Committee. He also is on the board of directors of both the Center for Food Action in New Jersey and New Jersey Drug Abuse Resistance Education (NJ DARE). He holds a bachelor's degree in political science from American University and has authored several articles on public relations and government affairs.
 MWW/Strategic Communications is the only public relations firm to appear on Inc. magazine's list of 500 fastest growing companies two years running. Clients run the gamut from Continental Airlines, Bally Manufacturing (casino and health club chains), and Astrum International (the holding company for Botany 500, Samsonite and Culligan Water) to the Senate of the Commonwealth of Puerto Rico and the Cuban American Foundation.
 -0- 12/30/93
 /CONTACT: Kathy Savitt, senior vice president/general manager of MWW/Savitt, 206-689-8505; or Michael Kempner, president of MWW/Strategic Communications, 201-342-9500/


CO: MWW/Savitt Inc.; MWW/Strategic Communications Inc. ST: Washington, New Jersey IN: SU: PER

RB-IC -- SE004 -- 8134 12/30/93 16:11 EST
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Publication:PR Newswire
Date:Dec 30, 1993
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