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 CUPERTINO, Calif., Jan. 3 /PRNewswire/ -- Apple Computer Inc. (NASDAQ: AAPL), The Voyager Co. and five electronic publishing companies today announced the start of a new test program that will test bookstores as a new sales channel for interactive software -- including CD-ROM titles -- across the United States and Canada. The other publishers in the program include Creative Multimedia Corp., Discis Knowledge Research, Macmillan New Media, Time Warner Interactive Group and Putnam New Media.
 Four major bookstore chains and four leading independent booksellers in six cities are participating in the test, including:
 New York, N.Y. Barnes & Noble
 Shakespeare & Company
 Tower Books
 Denver, Colo. The Tattered Cover
 Los Angeles, Calif. Brentanos
 Encino, Calif. SuperCrown Books
 Toronto, Ontario Coles Bookstore
 London, Ontario Wendell Holmes Bookstore
 "We see this as a new opportunity to bring the world of multimedia to more people," commented Paul Wollaston, director of strategic solutions in Apple Computer's New Media group. "As CD-ROMs grow in popularity, people will want easy access to titles through expanded sales channels. We see this test with bookstores as a big stride in that direction."
 "The best bookstores provide a wide selection of literary works as well as a high level of customer service. We want to bring that comfort, selection and service to the buyer of interactive software," said Bob Stein, president of The Voyager Co. "It makes sense because these products are as much like books as they are like software and the browsing experience should be similar."
 Each bookstore will receive a two-sided kiosk that features an Apple(R) Macintosh(R) and CD-ROM titles on one side and an Apple(R) PowerBook(R) and Expanded Books(TM) on the other. CD-ROMs look identical to audio compact discs, but feature sound, text, audio and video for computers. Expanded Books are unabridged books on floppy disk that present text for easy reading on the computer. Each kiosk features an easy-to-use interface that provides shoppers with 15 demo clips of titles available for purchase.
 CD-ROM titles featured on the kiosk include "A Hard Day's Night" from The Voyager Co.; "The Family Doctor, 3rd Edition" from the Creative Multimedia Corp.; "HellCab" from Time Warner Interactive Group; "World Tour Golf" from FeatherOut Inc.; "Peter Rabbit" from Discis Knowledge Research; "Macmillan Children's Dictionary" from Macmillan New Media; and "Big Anthony's Mixed Up Magic" from Putnam New Media.
 Expanded Books titles include Voyagers' "The Pelican Brief" by John Grisham; "The Complete Hitchhiker's Guide to the Galaxy" by Douglas Adams; and "Virtual Light" by William Gibson. Macmillan New Media's Expanded Books titles include "All That Remains" by Patricia D. Cornwell and "I Love Boston Guide" by Marilyn J. Appleberg.
 "We're very excited about this program," said Bill Kurland, co-owner of Shakespeare & Co. bookstore in New York. "Bookstores would be very foolish to not get involved in this type of activity as soon as they can. CD-ROM disks will be a big, big part of what bookstores sell in the future."
 Apple Computer Inc. develops, manufactures, and markets personal computer, server and personal interactive electronic systems for use in business, education, science and engineering, government and the home. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Through its advanced technology, the company seeks to provide individuals and organizations with easy and affordable access to information and computing power.
 Founded in 1984, The Voyager Co. is a multimedia publishing company which uses new technologies to develop and publish works of significant content. In the rapidly expanding new media industry, Voyager is recognized as an innovative leader. Voyager maintains and cultivates close relationships with leading authors, artists, filmmakers and educators in order to ensure that the company will continue to publish cutting-edge, award-winning products for both the consumer and educational markets. The concept of publishing is undergoing radical changes and Voyager is leading the revolution with a broad range of CD-ROM titles, Expanded Books on floppy diskettes and authoring software for multimedia production. Voyager is a privately held company headquartered in New York with additional offices in Paris and Tokyo.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer Inc. Expanded Books is a trademark of The Voyager Company.
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 /CONTACT: Katy Boos of Apple, 408-974-4451; or Alexandra Fischer of Voyager, 212-431-5199; or Judy Grillo of Creative Multimedia Corp., 503-241-4351; or Doug Mealy of Time Warner Interactive Group, 415-546-9700; or Sarah Langdon of Discis Knowledge Research, 416-886-7273; or Karen Dunne of Macmillan New Media, 617-661-2955; or Stacy Moseley of Putnam New Media, 703-860-3375/

CO: Apple Computer Inc.; The Voyager Co. ST: California, New York IN: CPR PUB SU: PDT

RB-LW -- SJ006 -- 8393 01/03/94 08:37 EST
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Publication:PR Newswire
Date:Jan 3, 1994

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