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MOTOROLA LAUNCHES TRIO OF MICROPROCESSORS TARGETED AT PORTABLE AND CONSUMER APPLICATIONS

 SCOTTSDALE, Ariz., May 17 /PRNewswire/ -- Motorola's (NYSE: MOT) High Performance Microprocessor Division today announced at the Motorola Semiconductor Product Sector's biennial press and analyst briefing in Scottsdale, Ariz., three new microprocessors aimed at the burgeoning market of portable and consumerized applications. The new 32-bit microprocessors, the 68341, 68349 and the 68040V, provide a wide range of circuit integration, price and performance options demanded by low- power, high performance products such as notebooks, PICs (personal intelligent communicators) and home entertainment systems. Also announced today were the 68341V and 68349V, 3.3-volt versions of the 68341 and 68349.
 The 68341 and 68349 are the newest members of Motorola's 68300 Family of highly integrated processors. The 68349/Dragon I(tm) will serve as the brains of a forthcoming PIC from Motorola's Paging and Wireless Data Group, which will be based on General Magic's Magic Cap(tm), a communicating application platform. The Motorola PIC product will be introduced later this year. The 68341 was designed for CD-I (Compact Disc-Interactive), the multimedia, home entertainment/educational system.
 The 68040V combines high integer performance with advanced power management features in a 3.3-volt implementation of the top-of-the-line 68040 microprocessor.
 "We're launching a two-pronged strike on the exploding portable and consumer markets," said Jack Browne, vice president and director of marketing for Motorola's High Performance Microprocessor Division. "Notebook manufacturers will benefit from the power-saving features and performance of the 68040V, while embedded designers will have a host of new 32-bit options to choose from. We have developed the second- generation 68341 to support the CD-I marketplace, which is expected to reach one million units per year. The 68349 marks the beginning of what will be a series of integrated 68300 Family processors aimed at PICs and other innovative applications -- a focal point of our effort to ensure the 68000 Family's continued dominant standing in the embedded marketplace."
 The consumer computing market is characterized by price-sensitive, high volume products such as video games, home entertainment systems and pocket organizers, that increasingly require the power of sophisticated microprocessors. Many mobile computing devices are beginning to fall into the consumer market category, as portability and simple interfaces broaden their appeal. This new digital consumer products marketplace is a major focus and opportunity for the Motorola 68000 Family. For example, 68000 Family microprocessors currently power the Sega Genesis game. Shipments of this single consumer product totaled 4.5 million units in 1992 and are expected to reach 6 million in 1993(a) -- nearly half of the 13.7 million units projected for 1993 desktop computer sales by BIS Strategic Decisions, a Norwell, Mass.-based market research firm.


68349/Dragon I
 The highest performance member of Motorola's 68300 integrated microprocessor family, the 68349 was designed to meet the rigorous power and performance demands of PICs and other compact computing devices. It is the first in a series of innovative microprocessors aimed at the emerging PIC marketplace. Motorola designed the 68349 to meet the requirements of the Magic Cap software, developed and licensed by General Magic. Motorola is a founding member of the General Magic Alliance, which includes Apple Computer, Inc., AT&T, Sony Corporation, Matsushita Electric Industrial Co. Ltd. and Philips Consumer Electronics N.V.
 "Our goal of anytime, anywhere communications requires specialized technology. The 68349 microprocessor is a good example of this," said Bob Growney, executive vice president and general manager of Motorola's Paging and Wireless Data Group. "Its highly integrated features and low-power consumption are essential for this new type of communication- centric device. Our Semiconductor Products Sector will help us realize our goal of bringing wireless products to a wide audience of users."
 The 68349 has a power dissipation rating of 300 milliwatts, making it one of the most power-efficient processors available -- ideal for 32- bit, portable, battery-powered designs. The 68349 integrates on a single chip a CPU030 core processor, high-speed 32-bit DMA controllers, a dual serial communications port, power management functions, and a system integration module for a flexible and glue-less system interface. The CPU030 combines a 32-bit 68000 central processor with an instruction cache and data memory, allowing the processor to run full speed while utilizing a low-cost memory system. It also features a full 32-bit address and data bus. The 68349 will be supported by several top third- party software development partners, such as Microware, whose OS/9 real time operating system and Ultra C compiler will provide a complete development environment for embedded applications.
 The 68349 operates at speeds of 16 or 25 MHz delivering eight to 10 VAX MIPS. Samples of the 5-volt 68349 and 3.3-volt 68349V are available now, with volume shipments scheduled for fourth quarter 1993. The 68349 and 68349V are available in 160-pin Quad Flat Pack packaging. The 1993 OEM pricing for the 16-MHz 68349 is $28.20 each, in quantities of 10,000.


68341
 The 68341 was designed to meet the requirement of the CD-I system marketplace and is expected to power the next generation of CD-I players. It features a set of peripherals tailored for low-cost home entertainment systems and is well suited for a host of portable, low- power and compact applications.
 The 68341 combines a CPU32, a high-speed dual DMA controller, a dual serial communication port, a timer, a real-time clock and a system integration module. The CPU32 is a 32-bit core processor based on the 68020 processor that includes additional advanced instructions to provide up to 6 VAX MIPS performance. Both 68000 and 68300 compatible bus interfaces are supported in the 68341, allowing direct interface to 68000-based peripherals.
 "The 68341 will be a popular and cost-effective choice for high volume consumer electronics systems including CD-I, multi-media and video-on-demand products," said Ken Kaplan, president of Microware Systems Corporation. "Microware supports the 68341 with our OS-9/CD- RTOS real-time operating system and a complete suite of I/O options including MPEG and ISDN software."
 The 68341 operates at speeds of up to 16 and 25 MHz and delivers up to six VAX MIPS performance. Samples of both the 5-volt 68341 and 3.3- volt 68341V are available now, with volume shipments scheduled for fourth quarter 1993. The 68341 and 68341V are available in 160-pin Quad Flat Pack packaging. The 1993 OEM pricing for the 16-MHz 68341 is $21.65 each, in quantities of 10,000.


68040V
 The 68000 Family's third high-performance 68040 derivative, the 68040V, is a low-voltage implementation of the top-of-the-line 68040 microprocessor. It delivers the identical performance of the 68040 but features lower power consumption. From a single clock input the 68040V generates two internal clock tics, enabling faster internal operations from a slower external clock. Operating at 25 and 33 MHz at 3.3 volts, the 68040V offers unparalleled performance and power management. At 33 MHz, the 68040V's power dissipation is just 1.5 watts -- one sixth of the original 68040. The part is ideal for high-performance laptop and notebook computers.
 The 68040V includes all the features of 68LC040 -- a pipelined integer unit, dual on-chip 4K caches and fully independent instruction and data memory management units (MMUs) -- allowing it to achieve up to 35 VAX MIPS performance. It uses a 184-pin, ceramic Quad Flat Pack for high performance, dense packaging. Sampling of the 68040V is slated for October 1993, with volume production expected in the second quarter 1994. Pricing for the 68040V will be announced later this year.
 Having 1992 worldwide sales of $4.5 billion, Motorola's Semiconductor Products Sector is the largest U.S.-based broad line supplier of semiconductors, with a balanced portfolio of more than 50,000 devices. Motorola is one of the world's leading providers of electronic equipment, systems, components and services for global markets. Products include two-way radios, pagers and telepoint systems, cellular telephone systems, semiconductors, defense and aerospace electronics, automotive and industrial electronic equipment, computers, data communications, and information processing and handling equipment.
 Motorola was a winner of the first Malcolm Baldrige National Quality Award in 1988, in recognition of its superior company-wide quality management process.
 /NOTE TO EDITORS: Dragon I is a trademark of Motorola. Magic Cap is a trademark of General Magic, Inc.
 (a) Sega Genesis figures supplied by Sega of America, Inc./
 -0- 5/17/93
 /CONTACT: Sally Winship or Amy Novakoff, Cunningham Communication, Inc., for Motorola, 617-494-8202 (editorial); Tom Starnes or Roy Druian of Motorola, 512-891-2125 or 512-891-2139 (reader)/
 (MOT)


CO: Motorola, Inc. ST: Arizona IN: CPR SU: PDT

DJ -- NE005 -- 8986 05/17/93 08:05 EDT
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