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Motorola, Inc. (NYSE:MOT), Beijing, has launched a comprehensive mobile commerce solution for financial and retail merchandising needs. The solution, consisting of an M-Wallet and back-end management platform, has been deployed by Union Mobile Pay (UMPay), a leading mobile payment company established by China Mobile Communications Corporation (CMCC) and China UnionPay. Motorola's first mobile commerce deployment in China marks a significant milestone in its global M-Commerce initiatives.

Motorola's M-Wallet solution provides enhanced user interface with secured and reliable service as compared to existing technologies based on Short Message Service (SMS), Interactive Voice Response (IVR), Unstructured Supplementary Service Data (USSD) and Wireless Application Protocol (WAP). Consumers can personalize financial needs such as account inquiries, money transfers, bill payments, utility payments and e-ticketing on their mobile phones, which will eliminate the need to go to banks or carry bank cards. In addition to mobile banking, the platform also provides business-to-consumer (B2C) solutions for merchants that include merchant membership cards, electronic couponing and prepaid cards.

In addition to the end-user mobile solutions for banking and merchandising needs, Motorola's mobile commerce offering also includes a back-end management platform. The back-end management platform, part of the Motorola's Service Delivery Framework called GAMA (Global Application Management Architecture), is interoperable with back-office network elements for OSS/BSS for mobile network operators, financial institutions and merchants.

"The M-Commerce market is rapidly evolving," said T.K. Ng, general manager of Motorola Global Services, Home & Networks Mobility, Motorola China. "Solutions like M-Wallet provide network operators, financial institutions and merchants with distinct advantages, giving customers convenience, speed and simplicity, allowing them to shop or perform bank transactions whenever and wherever they want. The M-Wallet solution deployment for UMPay underscores our commitment to making M-Commerce a reality. Not only does our flexible end-to-end solution simplify end users' day-to-day tasks, but it also streamlines electronic transactions and optimizes the customer management processes for service providers, financial institutions and retailers."

The M-Wallet solution with K-Java technology for UMPay's Mobile Wallet is Motorola's first M-Commerce platform launched in China. In 2007 UMPay's mobile payment platform reached 50 million registered users. The new solution with K-Java technology will further strengthen UMPay's leading position in supporting M-Commerce by enriching end user experiences. Besides bill settlements and fund transfers, the M-Wallet solution also allows CMCC's subscribers to purchase lottery and tickets as well as participate in mobile games via an interactive interface.

"We are the leader in offering a mobile payment platform in China, and we see tremendous value in our relationship with Motorola to further strengthen our position in the market," said Zhang Bin, managing director of UMPay. "With Motorola's expertise and experience in M-Commerce, we can create new solutions and services that address the needs of customers, bringing easy to use, secure and reliable services to them."

Mobile users only need to download and install the M-Wallet application on their mobile phones that support Java technology, and register their banking accounts to the mobile phones via UMPay.

The Motorola Global Services team in Beijing works closely with UMPay to develop user interfaces and create new features for mobile services. The team also develops and supports the back-end management platform, ensuring its smooth and reliable operation with the mobile network and banking systems.

About Motorola

Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007.

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About UMPay

Union Mobile Pay (UMPay) is the leading mobile payment service company aiming to deliver the most secure mobile payment solutions in China since its launch in mid-2003. Currently, it is the only mobile payment platform with a direct connection to CMCC and covers 14 out of the 16 major banks in China. The company was brought together by a strategic partnership between CMCC, China's telecom network with the largest user base of 400 millions, and China UnionPay, China's largest bank card network association. The software system MOBILE PAYMENT PLATFORM developed by UMPay acquired support from State Development and Reform Commission High-tech Industries Fund and MII Electronic. UMPay's Service includes Mobile Wallet, Financial Messaging, Top-up and Mobile Ticketing, etc.

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Publication:Audiotex Update
Date:Jan 1, 2009

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