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MOTOROLA BUILDS ON EMBEDDED PROCESSING LEADERSHIP WITH SPATE OF ANNOUNCEMENTS

 MOTOROLA BUILDS ON EMBEDDED PROCESSING LEADERSHIP
 WITH SPATE OF ANNOUNCEMENTS
 AUSTIN, Texas, Sept. 8 /PRNewswire/ -- Motorola's (NYSE: MOT) High Performance Microprocessor Division today announced several enhancements to its 68000 Family of microprocessors as part of an aggressive initiative to extend its leadership position in the 32-bit embedded processing market.
 The company introduced new products, such as the 68306, a new integrated processor incorporating standard cell design methodology; a line of 68000 Family Integrated Development Platforms (IDP); and faster versions of the 68330 and 68340 integrated processors. Motorola also announced new support tools for the embedded processing product lines and third-party relationships that will help supply customers with advanced tools for their development needs. The new product, tools and relationships combine to offer developers compelling price/performance ratios, higher integration, higher speed low-voltage solutions and shorter design cycles.
 The announcements are the first of several that Motorola will be making over the next year to expand its embedded processing line-up. Prompted by the emergence of new "consumerized" devices and additional embedded applications that increasingly require 32-bit processing, Motorola is providing the products and tools to meet developers' changing needs. This multi-pronged thrust is intended to dramatically expand the already strong base of embedded 68000 Family 32-bit devices in new and existing applications.
 According to Ken Lowe, Dataquest's Microcomponents senior analyst, "Motorola's 68000 Family is by far the leader in the 32-bit embedded processing market, based on its market share and breadth of offerings. It will continue to be a dominant force in providing embedded processing solutions for the new breed of intelligent peripheral devices emerging in the industry today." The 68306 and Standard Cell Design Methodology
 The 68306 is the newest member of the 68300 Family, and the first processor to incorporate the company's new standard cell design methodology. It is comprised of the EC000 core processor, a 68681 DUART, a DRAM controller, and system glue logic such as an interrupt controller, programmable chip selects and 16 parallel I/O ports. The part will enable designers to significantly reduce system cost and size because it incorporates many important system elements pre-packaged in one chip.
 Using the standard cell design methodology, a microprocessor core is combined with a range of circuitry on a single piece of silicon to create a highly integrated, application-specific part. This technique allows Motorola to develop highly-integrated chips optimized for specific applications at an unprecedented time-to-market pace. The 68306 design, for example, was committed to silicon in less than three man-months. Designers of virtually any application requiring 68000- class performance will benefit from using the 68306 through reductions in design time and overall system costs.
 The methodology will be applied to new members of the 68300 Integrated Processor Family to quickly develop new processors that meet the evolving needs of a variety of application designs. Flexible, Cost-Efficient Development Platform Boards
 Also announced today was Motorola's Integrated Development Platforms (IDP), the industry's first line of compatible modular development boards for the 68000 Family. Motorola's IDP provides a cost-efficient, flexible evaluation environment for developing both hardware and software for 68000-based products. The IDP is a comprehensive platform that allows hardware and software developers to work concurrently, and consequently get their designs to market more quickly.
 The IDP consists of a motherboard and an interchangeable central processing unit (CPU) module. Users need only change the IDP's CPU module to develop with any 68000 Family processor. This cuts development and training time because developers can maintain the same motherboard and user interface, regardless of which 68000 microprocessor they use. Faster Speeds of Integrated Chips Aimed at Consumerized Computing Market
 The speeds of the highly-integrated 68330, 68340 and the 3.3-volt 68340V have been significantly enhanced. The 68330 Integrated CPU32 Processor and the 68340 Integrated Microprocessor with DMA have both been boosted to 25 MHz. At this speed, the new processors provide more than 6 VAX-equivalent sustained MIPS -- 50 percent faster than earlier version chips. The speed of the popular 3.3-volt 68340V, which is functionally equivalent to the 5-volt 68340, has been increased to 16 MHz, doubling the performance of the earlier-generation chips.
 The 68330, 68340 and 68340V serve as engines for the burgeoning market of consumerized computing devices, such as hand-held and battery- powered instruments, games, palmtop computers, navigation systems, CD- ROM and CD-I systems. New Support Tools and Relationships
 Motorola has signed a compiler development pact with Diab Data, Inc. to enhance Diab's suite of C and Fortran compiler technologies for Motorola's 68040 product line. Diab will provide advanced compiler optimizations to boost the overall performance of the 68040 by more than 20 percent.
 The agreement will enable 68000 Family developers to maximize microprocessor performance and streamline program execution, improve system speeds and efficiency, and reduce software development time and costs.
 In addition, Motorola announced that its 68000 Family of microprocessors are the first to be supported by Ready Systems' Spectra cross-development environment. Spectra provides a totally open approach to cross development for real-time embedded systems software.
 Through the use of its versatile base architecture, selection of well-integrated off-the-shelf tools and a powerful real-time kernel, Spectra


significantly improves productivity, reduces time-to-market and provides increased flexibility to embedded systems developers. Ready chose to support the 68000 Family as its initial target environment as its initial target environment because of overwhelming customer demand, according to Ready President Jim Ready.
 Motorola also announced the appointment of Fred Stotz to the newly created position of M68000 Third-Party Manager. Stotz will be in charge of building relations with third-party developers.
 Motorola now supports more than 200 third-party hardware and software developers. The third-party program currently under development by Stotz will provide additional support and incentives for developers and designers using 68000 Family products. Details of the program are expected in the first quarter of 1993.
 "These announcements illustrate that Motorola is way ahead of its competitors in anticipating the changing needs of embedded systems designers," said Jim Reinhart, Motorola's manager of M68000 marketing applications. "With advanced development tools such as the IDP boards, coupled with the speed enhancements and new support programs, we are setting the standard price/performance, customer service and breadth of options in the embedded processing arena."
 Having 1991 worldwide sales exceeding $3.6 billion, Motorola's Semiconductor Products Sector is the largest U.S.-based broad line supplier of semiconductors, with a balanced portfolio of more than 50,000 devices. Motorola is one of the world's leading providers of electronic equipment, systems, components, and services for global markets. Products include two-way radios, pagers and telepoint systems, cellular telephone systems, semiconductors, defense and aerospace electronics, automotive and industrial electronic equipment, computers, data communications, and information processing and handling equipment.
 Motorola was a winner of the Malcolm Baldrige National Quality Award in 1988, in recognition of its superior company-wide quality management process.
 -0- 9/8/92
 /CONTACT: Sue Cozart of Motorola, 512-891-2134, or Heather Primru of Cunningham Communications, 617-494-8202, for Motorola/
 (MOT) CO: Motorola ST: Texas IN: CPR SU: PDT


CN -- NE001 -- 6834 09/08/92 09:02 EDT
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