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MOTOROLA, IBM PARTNER TO HELP AUTOMAKERS PUT WIRELESS WEB ON THE ROAD.

Motorola Will Furnish On-Board Electronic Systems While IBM Provides Device Management Expertise

IBM Corp. and Motorola are joining forces to accelerate development of technology that will help automakers bring a variety of wireless and Web- based services to drivers and passengers worldwide. Announcing their new relationship late last week, the two companies said they will work together to provide the end-to-end resources needed for automakers to offer next generation products and services to their customers.

Motorola and IBM plan to combine their technologies, products and services, using an integrated approach to help auto manufacturers get the next generation of telematics products to market quickly and meet growing customer demand for enhanced, in-vehicle communication/information/entertainment systems.

Telematics is an automotive industry term that refers to in-vehicle, on- board and embedded electronic systems. To drivers, it translates in this case to real-time, remote access to a full range of in-vehicle services, custom shaped for the automotive environment and specifically designed to maximize driver safety. In addition to emergency calling and roadside help, the new offerings might include features such as wireless communications and Internet access, dynamic navigation with real-time traffic routing, security and anti-theft protection, personalized information, e-mail and a variety of entertainment options.

"Working together, IBM and Motorola will jump-start what is expected to be a large market opportunity for automakers to develop stronger, long- term relationships with their customers. Automakers will be able to offer a variety of services to their customers that continue to add value to the driving experience long after the purchase of the car," predicts Mark Bregman, general manager of IBM's Pervasive Computing Div. "IBM and Motorola have complementary offerings and by combining them, we are creating new opportunities for us and for our mutual customers."

Because telematics requires a precise and durable linkage between the electronics and communications inside the car, and the content and applications in the network, it is a more complex, and much more robust solution than simply equipping cars with on-board intelligence. Each company has specific expertise they claim will make this process easier and faster for the automotive industry.

Motorola brings to the alliance its know how in advanced electronic systems and services, software enhanced products, wireless communications products and networks, as well as extensive experience in developing rugged, embedded electronic solutions for the automotive market. Its contribution to the joint effort encompasses the front-end elements such as on-board electronics, driver interfaces and enabling infrastructure that will deliver robust applications and services.

IBM brings expertise in computer technology, hardware, software and IT services, as well as new software for managing pervasive devices across multiple networks. Its contribution will focus on back-end infrastructure elements based on its pervasive computing technologies that allow applications, content and services to be delivered to drivers virtually any time, any where.

The two companies emphasize that their combined capabilities represent a stronger resource for the automotive manufacturers than either company could mount individually. Motorola and IBM are currently talking to automotive manufacturers about their initiative.
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Title Annotation:Company Business and Marketing
Comment:MOTOROLA, IBM PARTNER TO HELP AUTOMAKERS PUT WIRELESS WEB ON THE ROAD.(Company Business and Marketing)
Publication:EDP Weekly's IT Monitor
Geographic Code:1USA
Date:Jan 17, 2000
Words:500
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