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MOTOROLA'S MICROPROCESSORS DOUBLE THE INTENSITY OF SEGA CD'S NEW 16-BIT GRAPHICS

 MOTOROLA'S MICROPROCESSORS DOUBLE THE INTENSITY
 OF SEGA CD'S NEW 16-BIT GRAPHICS
 AUSTIN, Texas, Nov. 4 /PRNewswire/ -- Motorola's (NYSE: MOT) High Performance Microprocessor Division today announced that its 68000 microprocessors provide the processing power for the new interactive compact disk video game from Sega of America -- Sega CD(tm), scheduled to hit the U.S. stores this month. Sega CD is a CD-ROM peripheral for the Sega 16-bit Genesis(tm) system. The combined systems harness the power of two advanced Motorola 68000 microprocessors and massive CD memory to create state-of-the-art multimedia entertainment for the home.
 The two 68000 microprocessors, running at 12.5 MHz in the Sega CD and 7.5 MHz in the Sega Genesis, deliver twice the performance of the Genesis unit alone. Along with unsurpassed processing power, the Sega product provides audiophile quality digital sound, realistic video, multidimensional play and massive storage capacity for an unsurpassed entertainment experience.
 "Motorola's 68000 not only provides us with raw computational power, but gives us a leg-up in the software development area," said Joseph Miller, senior vice president of product development for Sega. "With a large base of experienced 68000-Family software developers, excellent support tools and a powerful migration path for future-generation games, Motorola is an ideal technology partner for Sega."
 In addition to the Motorola 68000 microprocessor, the Sega CD also contains a graphic ASIC to handle zooming, scaling and rotation, enabling users to enjoy high-speed three-dimensional simulation previously available only in arcade games and high-end PCs.
 When connected to a quality stereo or home theater system, Sega CD takes video gameplay to a new level with real music, voices and sound effects. Its 6 Mb of RAM allows video sequences to be cached in memory, ready to transfer to the screen as players navigate through the game. This allows Sega CD to offer seamless video without delays for CD access.
 "The Sega CD establishes new benchmarks for electronic entertainment companies and offers consumers unprecedented quality in home media," said Jim Reinhart, Motorola's manager M68000 marketing and applications. "Motorola's partnership with Sega reflects our leadership role in powering the new breed of consumerized computing systems."
 Sega CD will be available in November at a suggested retail price of $299 (Sega Genesis sold separately), including an exciting collection of video games and music CDs such as "Sherlock Holmes, Consulting Detective(tm)," the Sega Classic Arcade Collection, "Sol Feace(tm)," The Rock 'n Roll Audio Sampler and the Rock 'N' Roll CD+G Sampler.
 Having 1991 worldwide sales exceeding $3.6 billion, Motorola's Semiconductor Products Sector is the largest U.S.-based broad line supplier of semiconductors, with a balanced portfolio of more than 50,000 devices. Motorola is one of the world's leading providers of electronic equipment, systems, components, and services for global markets. Products include two-way radios, pagers and telepoint systems, cellular telephone systems, semiconductors, defense and aerospace electronics, automotive and industrial electronic equipment, computers, data communications, and information processing and handling equipment.
 Motorola was a winner of the first Malcolm Baldrige National Quality Award in 1988, in recognition of its superior company-wide management process.
 Sega of America, Inc. is a wholly owned subsidiary of $1.6 billion Sega Enterprises Ltd., Japan. Sega is a worldwide leader in arcade and home video entertainment systems.
 -0- 11/4/92
 /CONTACT: Roy Druian of Motorola, 512-891-2139 (reader contact); Sally Winship of Cunningham Communication, Inc., 617-494-8202 (editorial contact), for Motorola/
 (MOT) CO: Motorola; Sega of America, Inc. ST: Texas IN: CPR SU: PDT


CN -- NE008 -- 2382 11/04/92 10:21 EST
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Date:Nov 4, 1992
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