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MOTOROLA'S CELLULAR DIGITAL MESSAGING TECHNOLOGY NOW COMMERCIALLY AVAILABLE

 LIBERTYVILLE, Ill., June 23 /PRNewswire/ -- Motorola announced today that cellular operators using Motorola network and subscriber equipment are the first in the U.S. to offer digital messaging services. This month, U S WEST NewVector Group and Sprint Cellular launched Motorola's Cellular Digital Messaging Service (CDMS) in Seattle (U S West NewVector) and Las Vegas (Sprint Cellular).
 "We are always looking for ways to respond to our customers' requests for more value and convenience," said Dennis Foster, president and chief operating officer of Sprint Cellular. "With Digital Messaging Services, our customers can have the functionality of a pager and greater control over their personal communications. Essentially, Digital Messaging Services is another step in delivering services that makes our customers more productive and secure."
 "In our research, customers have asked for three features to make their cellular phones easier to use - voice mail alert, short messaging and callback number display, similar to what you'd find on a pager," said Joe Dodson, vice president-Marketing for U S WEST NewVector Group. "With Motorola's new NAMPS technology, we're able to offer these services in one convenient package. And gauging from the early customer response we've experienced in Seattle, Motorola has hit the mark with Cellular Digital Messaging Services."
 Digital Messaging Services allow cellular operators to offer new value-added, revenue-generating features to their subscribers. Digital Messaging Services extends cellular service beyond just voice conversations and, for the first time, permits the cellular telephone to also act as a pager and short message receiver.
 Three types of messaging services are available: short messaging, callback number and voice mail notification. Short messaging allows the caller to send text messages such as "Call Office" to the subscriber. Callback number acts as a paging service and allows the caller's number to be stored when the phone is busy, turned off or out of range. The voice mail feature alerts the user that a voice mail message has been received. Features were designed to be simple to use with all messages, including voice mail messages, retrievable by simply pressing the "Send" button on the cellular phone unit.
 "Motorola is continually looking at ways of developing beneficial and customer-friendly technologies that enhance the use of our cellular phone products," said Robert N. Weisshappel, senior vice president and general manager of Motorola's Cellular Subscriber Group.
 Digital Messaging Services is offered on Motorola's Cellular Message Center (MCMC) platform comprised of a Message Center Computer and a Voice Response Unit. Other system components include NAMPS (Narrowband Advanced Mobile Phone Service) software for the switch, cell site equipment and NAMPS dual-mode subscriber units.
 "Our focus has been to develop new cellular services to both improve the utility of cellular service to the consumer and provide a new revenue stream for cellular operators," said Jack Scanlon, senior vice president and general manager of Motorola's Cellular Infrastructure Group. "In addition, NAMPS technology enables Digital Messaging Services to deliver other benefits to operators and consumers such as a three times capacity increase, reduction of blocked calls and field- proven reductions in dropped or noisy calls."
 Digital Messaging Services gives cellular operators the opportunity to increase their service revenues while giving their subscribers access to personalized management of their communications. Various messaging services, offered in other parts of the world, increase operator revenues significantly (up to thirty percent) through increased air time usage. Due to the positive marketplace response to Digital Messaging Services, numerous operators both in the U.S. and abroad plan to introduce this service in 1993.
 NAMPS, a digitally enhanced cellular technology, offers key features that improve system and call quality. The signaling between the cellular phone and the cell site uses a digital technique improving call quality and signaling integrity. A new digital feature called Mobile Reported Interference (MRI) allows the system to continuously monitor both the phone and base station for any indication of audio impairment. MRI helps to maintain the quality of the call as well as to reduce the number of dropped calls. In addition, NAMPS technology allows operators to expand their cellular capacity without having to add additional cell sites.
 NAMPS is also being used as the base technology for Motorola's Personal Phone Service (PPS(R) 800) systems in the U.S. where the concept of one person/one phone/one number personal communications is being trialed. NAMPS specifications were released as a U.S. cellular standard by the TIA (Telecommunications Industry Association) at the end of 1992.
 Introduced in 1991, NAMPS has been selected by major operators worldwide including those in Argentina, Venezuela, Thailand, Philippines and Israel covering an estimated population in excess of 30 million.
 Motorola's Japanese version of NAMPS, known as NTACS, has been adopted by major operators in Japan and currently services hundreds of thousands of subscribers in all regions of that country.
 Motorola is one of the world's leading providers of wireless communications and electronic equipment systems, components and services for worldwide markets. Products include cellular telephones and systems, two-way radios, pagers, personal communication systems, semiconductors, defense and aerospace electronics, automotive and industrial electronics, computers, data communications and information processing and handling equipment. Sales in 1992 were $13.3 billion.
 -0- 6/23/93
 /CONTACT: David A. Pinsky of Cellular Subscriber Group, 708-523-2841, or Judy SooHoo of Cellular Infrastructure Group 708-632-4474/
 (MOT)


CO: Motorola, Inc. ST: Illinois IN: TLS SU: PDT

SM -- NY054 -- 5079 06/23/93 14:36 EDT
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Date:Jun 23, 1993
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