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MOTOROLA'S 68040 MICROPROCESSORS POWER SLEW OF NEW HIGH PERFORMANCE APPLE MACINTOSH COMPUTERS; SYSTEMS OFFER ADVANCED PERFORMANCE

 AUSTIN, Texas, Oct. 21 /PRNewswire/ -- Motorola's (NYSE: MOT) High Performance Microprocessor Division today announced that its 68040 microprocessors provide the processing power for Apple(R) Computer, Inc.'s (NASDAQ: AAPL) newest Macintosh(R) personal computers, the Macintosh Quadra(TM) 605, 610 and 650; Performa(TM) 470 series and Macintosh(R) LC 475. The Macintosh offerings unveiled today at the Seybold San Francisco conference and expo add high performance models to the Macintosh LC and Performa lines and round out the Quadra family with aggressively priced, midrange systems for mainstream business applications. The high-performance 68040 microprocessors deliver cost-effective processing power for the new Apple systems.
 "The 68040 allows Apple to provide its customers with all the advantages of expanded features and robust performance at extremely competitive price points," said Jack Browne, vice president and director, M68000 high-performance marketing.
 Quadras
 The new Quadra 605 offers business users an entry-level, multipurpose desktop computer at a very competitive price. The system draws its power from the Motorola 25-MHz 68LC040 microprocessor, combining high performance in an affordable and new space-saving design. A direct connection between the 68LC040's bus and the Quadra 605's video subsystem accelerated graphics capabilities, speeding users' control of on-screen data, such as scrolling and window manipulation. With starting prices beginning at $969, the 605 offers users low-cost access to the Quadra family's performance and advanced features.
 Formerly part of the Centris line, the Quadra 610 and 650 now join the Quadra family as mid-range systems featuring 68040 microprocessors. Revamped for increased performance, the new systems offer a performance gain of 22 to 25 percent over their previous, equivalent Centris models. The Quadra 610 draws on the processing power of the 25-MHz 68040, which, according to Ingram Laboratories benchmarks, bests Intel's 50-MHz i486 in overall system performance by 15 to 20 percent. The Quadra 650 taps the nearly 40 MIPS power of the 33-MHz 68040, giving it a 25 percent performance boost over the 610.
 The Quadra 610 offers a NuBus slot, built-in Ethernet and optional built-in CD-ROM drive. The Quadra 650 features a high degree of expansion capability, including three Nubs slots, an optional CD-ROM drive and support for memory expansion to 136 megabytes.
 Macintosh LC
 The Macintosh LC 475 brings the power of Motorola's 25-MHz 68LC040 to Apple's best selling line of personal computers. A highly versatile computer, the LC 475 delivers more than twice the performance of the LC III. Expected to become the workhorse of the education computer market, the LC features support for all Apple monitors, including the Macintosh 21" Display. The LC 475 is compliant with the Environmental Protection Agency's Energy Star Program for energy-efficient computers, emitting less than 30 watts while in full operation.
 Performa
 New additions to the Performa line include the top-of-the-line Performa 470 series, the Performa 460 series and the all-in-one Performa 550. The 475 systems draw on the power of the 25-MHz 68040, providing first-time computer buyers and home users access to high-performance desktop computing. The Performa 460 series and Performa 550 rely on the 68030 running at 33 MHz to drive their performance.
 Pricing and Availability
 All new desktop products are available immediately from Apple. The Quadra 605, 610 and 650 will be offered worldwide by Apple authorized resellers. The Macintosh LC 475 will be offered to qualified education institutions in the U.S. Apple's Performa products are sold through retail channels and are available at more than 5,000 outlets nationwide.
 The following prices have been quoted by Apple under its new ApplePrice program. Prices for various configurations of the Quadra products range from $969 to $3,339. The Performa lines' prices span $1,299 to $2,049. Pricing for the Macintosh LC is expected to range between $1,082 and $1,042, depending on configuration.
 Headquartered in Cupertino, Calif., Apple Computer, Inc. develops, manufactures and markets computer systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Apple's Macintosh computers and LaserWriter printers were ranked highest in user satisfaction among business users in recent studies by J.D. Power and Associates.
 Having 1992 worldwide sales of $4.5 billion, Motorola's Semiconductor Products Sector is the largest U.S.-based broad line supplier of semiconductors, with a balanced portfolio of more than 50,000 devices. Motorola is one of the world's leading providers of electronic equipment, systems, components and services for global markets. Products include two-way radios, pagers and telepoint systems, cellular telephone systems, semiconductors, defense and aerospace electronics, automotive and industrial electronic equipment, computers, data communications, and information processing and handling equipment.
 Motorola was a winner of the first Malcolm Baldrige National Quality Award in 1988, in recognition of its superior company-wide quality management process.
 NOTE: Apple, Macintosh and Performa are registered trademarks, and Quadra, Centris are trademarks of Apple Computer, Inc.
 -0- 10/21/93
 /CONTACT: Sue Cozart of Motorola, 512-891-2134 (reader); or Heather Premru of Cunningham Communication, Inc., 617-494-8202, for Motorola (editorial/
 (MOT AAPL)


CO: Motorola, Apple Computer ST: Texas, California IN: CPR SU:

CM-DJ -- NE024 -- 2166 10/21/93 18:09 EDT
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