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MOTORMITE(R) EXPANDS ELECTRICAL PARTS LINE

 COLMAR, Pa., March 15 /PRNewswire/ -- MOTORMITE Manufacturing Division of R&B, Inc. (NASDAQ-NMS: RBIN) launched a full-scale expansion of CONDUCT-TITE!, the company's line of electrical equipment, effective Dec. 15, said Dave Maclay, R&B, Inc. product line manager.
 "This program sets a new standard for electrical parts merchandising," Maclay said. "CONDUCT-TITE! means better coverage and increased profits for MOTORMITE customers."
 CONDUCT-TITE!'s centerpiece is a five-panel, 291-SKU display rack, featuring a complete assortment of solderless, technician-grade and weatherproof terminals, wire, sockets, switches, wiring accessories, and trailer equipment.
 The display offers MOTORMITE customers these features and benefits:
 -- The deepest coverage -- and the best selection -- of electrical components and supplies ... housed on one spinner display rack.
 -- Efficient use of floor space ... more than 290 product choices in less than 6 square feet (5.58 feet.)
 -- A full line of terminals and related accessories ... meets virtually all customer requests.
 -- Maximum inventory turnover ... more than 50 percent of all SKUs rate as "A" or "B" movers.
 -- Color-coded, numerically grouped packages ... means easy product selection, restocking and inventory control.
 -- Competitive pricing.
 To support the program, MOTORMITE will offer a detailed sales flier and product catalog -- complete with application charts. For more information about CONDUCT-TITE! or any other MOTORMITE offering, contact an automotive parts retailer, warehouse distributor, or MOTORMITE sales representative.
 MOTORMITE Manufacturing is a division of R&B, Inc., a well-known and respected designer, manufacturer and distributor of replacement automotive and marine parts. Headquartered in Colmar, the company trades on the NASDAQ exchange under the symbol RBIN.
 /delval/
 -0- 3/15/93
 /CONTACT: Bill Hubbard, vp-marketing of R&B, Inc., 215-997-1800/
 (RBIN)


CO: R&B, Inc. ST: Pennsylvania IN: AUT SU: PDT

CC-LJ -- PH099 -- 6126 03/15/93 14:59 EST
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Publication:PR Newswire
Date:Mar 15, 1993
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