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MORSLY ANNOUNCES AFFILIATION OF ALAN KING WITH CHINAWEAR

 NEW YORK, Jan. 7 /PRNewswire/ -- The Morsly Company, manufacturers of junior and missy sportswear, will announce the affiliation of Alan King with its Chinawear division on Monday, Jan. 11, at its showrooms, 462 Fifth Ave, New York City. King will be introduced at the reception there, launching this relationship, starting a 6 p.m.
 Noted for his considerable success and renown as actor, producer and comedian, this will be King's first venture into the apparel industry.
 "My father made his living in the garment center, it's in my blood. He would be proud," he noted.
 Chinawear, already sold at major department stores nationwide, should achieve wide visibility with this celebrity affiliation. Many buyers seem delighted that Chinawear will be associated with one of the entertainment world's major personalities.
 Says Phyllis Christopher, merchandise manager for product development at J.C. Penney: "Consumers will be interested in the fact that Alan King, who is such a Renaissance man, is involved in something entirely new and different. We think the association is a very effective marketing combination."
 Mr. King recently starred opposite Robert DeNiro in Irwin Winkler's film, "Night and The City." In addition, he was a weekly television show, "Alan King: Inside the Comedy Mind," which is produced by HBO and airs on Comedy Central.
 The Morsly company, founded in 1929 by Morris Levy, originated manufacturing women's accessories. By the early 60's, the company's production efforts evolved into sportswear, featuring knit tops and sweaters. Today, Morsly has extended its lines to include moderate- priced activewear, outerwear and wovens in the junior, missy, large size and petite categories.
 -0- 1/7/93
 /NOTE TO EDITORS: The contact below is the founder's grandson./
 /CONTACT: Morris Levy, executive vice president of Morsly, 212-819-0900/


CO: The Morsly Company ST: New York IN: TEX SU:

AH-LR -- NY058 -- 2664 01/07/93 12:12 EST
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Publication:PR Newswire
Date:Jan 7, 1993
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