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MORRIS PERLIS NAMED AS MARKETING CONSULTANT TO BLOOMINGDALE'S

 MORRIS PERLIS NAMED AS MARKETING CONSULTANT TO BLOOMINGDALE'S
 NEW YORK, Aug. 26 /PRNewswire/ -- Michael Gould, chairman and CEO of Bloomingdale's, today announced the appointment of Morris Perlis as a marketing consultant to Bloomingdale's. Perlis, the former president and general manager of American Express Canada Inc. and the internal consultant to the president of TRS-U.S. and president of TRS International for Worldwide Advertising, resigned his position Aug. 12 to form his own marketing company. Perlis will be a consultant to Bloomingdale's on a wide range of marketing issues.
 Stated Gould, "As Bloomingdale's moves from a merchandise based organization to an international marketing organization, Morris' unique knowledge of the international marketplace in general and specifically the retail and travel sectors will be beneficial to Bloomingdale's." Perlis plans to spend two days a week at Bloomingdale's. At American Express, Perlis developed many successful marketing initiatives: the "Membership Has It's Privileges" campaign, the Purchase Protection and Buyer Assistance plan and the creation of the award winning "Portraits" campaign.
 Added Perlis, "The Bloomingdale's name is known throughout the world. Unlike other stores whose customers are found near their locations, the Bloomingdale's customer is defined by a unique fashion mindset. Their potential customer base, therefore, is huge and much larger than the sum of its locations, both nationally and internationally. My goal will be to utilize scientific marketing techniques to reach far beyond our geographical boundaries to bring the full power of Bloomingdale's to these special customers."
 Bloomingdale's was founded in 1872. It currently operates 15 locations in New York, New Jersey, Massachusetts, Virginia, Maryland, Pennsylvania, Florida, Minnesota and Illinois.
 -0- 8/26/92
 /CONTACT: Ann Stock or Nicki Hedrick of Bloomingdale's, 212-705-2441/ CO: Bloomingdale's ST: New York IN: REA SU: PER


KD-PS -- NY068 -- 3590 08/26/92 15:54 EDT
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Publication:PR Newswire
Date:Aug 26, 1992
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