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MORE THAN ONE MILLION AMERICANS EXPECTED TO GET THEIR INSTANT PHOTOS TAKEN WITH RAY CHARLES AND THE UH-HUH! GIRLS DURING MONTH OF APRIL

MORE THAN ONE MILLION AMERICANS EXPECTED TO GET THEIR INSTANT PHOTOS TAKEN WITH RAY CHARLES AND THE UH-HUH! GIRLS DURING MONTH OF APRIL
 CAMBRIDGE, Mass., April 3 /PRNewswire/ -- More than 1 million Americans are expected to get their Polaroid (NYSE: PRD) High Definition instant photos taken in retail locations and at an assortment of events for free during Diet Pepsi's Uh-Huh! Month. This month-long promotion features 4,000 life-size look-a-like cut-outs of Ray Charles and the Uh-Huh! Girls, who appear in the award-winning "You Got The Right One Baby, Uh Huh!" ad campaign. The cut-outs will be on display in supermarkets, convenience stores, restaurants and a variety of other places where Diet Pepsi is sold.
 Polaroid estimates that over 1 million consumers will have a lasting Uh-Huh! memento by the end of "Uh-Huh! Month." The Polaroid Spectra camera and Spectra High Definition film will capture individuals rubbing shoulders with Ray Charles and the Uh-Huh! Girls in an instant.
 "Having your picture taken with a Ray Charles cut-out means more than just an instant photo. It's an experience, states Vin Peseski, national sales manager, Polaroid Entertainment Imaging. "There's something magical about standing next to a celebrity, even if it's the cardboard version. Instant photos are the spice of creative promotions. They enhance product awareness and brand loyalty and foster consumer/product interaction."
 Kim Finnerty, marketing manager for Diet Pepsi, says, "Everyone wants to have their picture taken with Ray Charles and the Uh-Huh! Girls. The Polaroid photo opportunity reinforces brand loyalty and keeps Diet Pepsi on the consumer's mind long after Uh-Huh! Month."
 In addition to instant photos, some local Pepsi bottlers will provide the opportunity for consumers to make a video as they sing at Karoake booths. When asked if he was excited about having 4,000 cardboard Ray Charles cut-outs of himself spread across the country and over one million instant photo opportunities, the blues legend replied, "Uh-Huh!"
 Throughout April, national "Uh-Huh! Month," the largest promotion in Diet Pepsi's 28-year history, will be advertised in print and broadcast media outlets across the country.
 Peseski concludes, "Diet Pepsi's 'Uh-Huh! Month' is one of the largest promotions of its kind. Polaroid is delighted to have the opportunity to participate in this event and to provide over 1 million consumers with a lasting memento of their experience with Ray Charles and the Uh-Huh! Girls."
 The Spectra camera is Polaroid's top-of-the-line instant imaging system for consumers. This fully automated camera features sonar auto-focus, a built-in programmed flash, automatic exposure control, automatic picture ejection and automatic film. Spectra comes with a lifetime warranty.
 Spectra High Definition film is a one-of-a-kind instant color imaging technology that offers consumers superbly color balanced photographs. As the result of intensive film research and development, Spectra High Definition delivers pictures of heightened clarity and definition, vibrant colors and translucent pastels and velvet smooth tonality across a wide range of lighting, temperature and humidity conditions.
 This integral film's complex architectural structure contains an innovative new image receiving layer that helps create sharper images and smaller silver halide particles and a new reflective layer that reduces granularity, leading to sharper images and more accurate color reproduction. Utilizing new technology, a specially formulated grain control additive reduces grain for unusually well-defined features and more life-like portraits.
 Polaroid Corporation, with sales of more than $2 billion, is the worldwide leader in high-quality, hard copy instant imaging. The company supplies instant photographic camera and film; conventional films; and electronic visual communication products to the consumer, business, technical and industrial markets.
 -0- 4/3/92
 /CONTACT: Ann-Elizabeth Snider, 617-577-2314; or Sandra Sokoloff, 617-577-2813, of Polaroid/
 (PRD) CO: Polaroid Corporation; Pepsico ST: Massachusetts, New York IN: HOU FOD SU:


PB -- NE003 -- 4718 04/03/92 09:00 EST
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Date:Apr 3, 1992
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