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MORE THAN CASH DISPENSERS: ATMS GIVE COUPONS, SELL STAMPS, PRINT MINISTATEMENTS

 NORTH CANTON, Ohio, Nov. 18 ~PRNewswire~ -- From offering coupo ns for peacock orchid bulbs to stamp books to conveniently sized ministatements, today's automated teller machines (ATMs) are reducing transaction costs and bringing in new revenue for financial institutions. Plus, ATMs have become part of the marketing mix at many banks.
 For example, First Farmers and Merchants National Bank in Columbia, Tenn., increased name recognition and cross-marketed its services through customized ATM receipts that could be traded for orchid bulbs.
 "During the special promotional campaign, we arranged for randomly selected ATM customers to receive receipts with a customized message on the back stating they had won free peacock orchid bulbs. Other customers received receipts that offered a variety of discounts including: $2.50 off personal check purchases, $2.50 off new safe deposit box rentals, coupons for discounts on services and waivers of loan fees on new installment loans of at least $2,500," said Nancy C. Bohannon, assistant vice president and director of marketing. "The campaign was a success. We got the name recognition we were looking for and customers enjoyed the flowers and discounts."
 Merchant couponing is a popular way ATMs provide marketing services -- and not just for the banks themselves, but also for local businesses. Hamilton Bank in Lancaster, Pa., has offered merchant couponing since 1989. The ATM receipts~coupons range from discounts on pizzas to "buy one, get one free" items to discounts on amusement park admissions.
 "Merchant couponing is an excellent marketing tool for the merchants and Hamilton Bank. The customers win either way," said Rae O. Miller, electronic banking operations manager for Hamilton Bank.
 An increasingly popular use for ATMs is printing bank ministatements on standard ATM receipts. InterBold's ATMs are designed with modular components so new services, like statement printing, can be easily retrofitted into existing models.
 First Bank System, based in Minneapolis, is one bank that offers its ATM customers a checking account ministatement.
 The 50-cent fee for each ministatement is debited from the customer's checking account. It shows the last 10 checking account transactions and allows customers to "determine where they are financially between monthly statements," said Patricia Bauer, senior vice president and manager of retail deposit products for First Bank System.
 She said the bank is considering other ATM enhancements like loan accounts, ordering checks, stop payments, bus passes and gift certificates.
 The variety of services available from ATMs increases with creative applications of new and existing technologies. One of the more recent innovative uses of ATMs is the introduction of stamp dispensing.
 Customers of BayBank in Boston can purchase stamps at nine ATM locations. BayBank introduced the stamp program at six ATMs in August 1991.
 According to Robert P. Shay Jr., senior vice president of BayBank, the 29-cent stamps are dispensed in sheets of 18. The customers can select up to four sheets of stamps for one transaction fee of 25 cents. The cost of the stamps and the fee are deducted from the customer's checking account.
 "Our customers appreciate stamp dispensing so much that we are currently researching other ATM applications," said Shay.
 ATMs have come a long way from their original designs. New features like check imaging, multi-media dispensers and advanced programmable computers within the ATMs promise an exciting future for the machines. If the past applications of new technology are any indication, ATMs will continue to pop up in situations that are as yet unimagined today.
 InterBold is the joint venture between Diebold, Incorporated (NYSE: DBD) and IBM Corporation (NYSE: IBM). Headquartered in North Canton, Ohio, InterBold develops and markets ATMs and advanced self- service terminals and systems for the current and future needs of the financial services industry.
 -0- 11~18~92
 EDITOR NOTE: The following are available for information on: Gift and discount coupons and cross-marketing -- Nancy C. Bohannon, Assistant Vice President And Director of Marketing for First Farmers and Merchants National Bank, 615-388-3145; Merchant coupons -- Rae O. Miller, Electronic Banking Operations Manager for Hamilton Bank, 717-569-8731, ext. 2681; Ministatements -- Wendy Raway, Media Relations Manager for First Bank System, 612-973-2429; or Stamps -- Robert P. Shay Jr., Senior Vice President for BayBank, 617-788-7825~
 ~CONTACT: Mary Ann Jackson of Diebold, Incorporated, 216-588-3780~
 (DBD IBM)


CO: Diebold, Incorporated ST: Ohio IN: CPR SU: PDT

KK -- CLFNS -- 2139 11~18~92 07:32 EST
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Date:Nov 18, 1992
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