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MORE THAN 100,000 COLLEGE STUDENTS WILL TAKE AN 'AWESOME' SPRING BREAK ON THE LAKE

MTV Sports and Fox-TV Will Broadcast a Host of Events at Lake Havasu
 LOS ANGELES, Feb. 12 /PRNewswire/ -- The senior citizens can have Palm Springs, Calif. A new spring break mecca has arrived, Lake Havasu. Ritz Entertainment, a high-profile event production company, and B.U.M. Equipment, famous apparel manufacturer, present "Spring Break on the Lake '93" which will transform Lake Havasu into the premier Spring Break destination on the West Coast.
 "Spring Break on the Lake '93" will feature exciting yet "safe and clean" activities and a host of celebrity events targeted at college students. More than 100,000 students from the West Coast will flock to Lake Havasu from March 13 to April 10, to, in their own words, "party, catch some rays, and have an awesome time." Located on the California/Arizona border and within driving distance from all West Coast colleges, Lake Havasu has the potential to become the new spring break capital.
 "Palm Springs has recently decided to deter college students on the West Coast so there is really no `hot spot' for them to go," said Paul Stabb, event producer for Ritz Entertainment. "We want to offer students an alternative place to go that is within driving distance, affordable and really geared towards entertaining the college student."
 A full schedule of daily fun-filled activities along with one of the most beautiful lakes in the United States will keep the students busy. Primary sponsor B.U.M. Equipment, along with Chip and Pepper, Yamaha Water Vehicles, Ray-Ban Sunglasses, MCI, Venus Swimwear, John Paul Mitchell Systems and GEO Tracker have planned many special events throughout the three-week period.
 B.U.M. Equipment's "Celebrity Paint Pellet War," which will be filmed by MTV Sports, Celebrity Volleyball Competition and Celebrity Waverunner Competition will feature more than a dozen celebrities. Fox-TV will do live broadcasts during the commercial breaks on some of their most popular shows including "Beverly Hills 90210," "The Simpsons" and "Class of '96." With broadcasts on MTV Sports and during Fox-TV's prime time, "Spring Break on the Lake '93" will receive more coverage than any other Spring Break in history.
 Among some of the hottest weekly events include B.U.M. Equipment's "Kamanna Wanna" Luau, "Jamaican Me Crazy" Reggae Concert, Venus Swimwear Model Search, Chip and Pepper Pleasure Island Rave and the World's Largest Toga Beach Party. Weekly events will also include Friday evening concerts with some of the biggest names of the 1990's music scene. In addition, there will be a daily "midnight giveaway" of fun prizes including Ray-Ban sunglasses, phones, waverunners, etc. The true "party animals" can party into dawn with an after hours pizza party from 1-3 a.m.
 Parents do not need to worry. The Lake Havasu Police Force will be prepared for the large crowds. In addition, Lake Havasu has formed a special "Senior Citizens Patrol." Approximately 25 seniors from the area will also patrol the area to help keep the peace.
 Ritz Entertainment offers tour packages which include transportation, four-star hotels, houseboats and beachfront campsites. Room packages are available for three to seven nights including entry to all Ritz Entertainment events at an affordable student rate of $49 to $199 per person.
 For more information, call the Nautical Inn at 800-892-2141.
 -0- 2/12/93
 /CONTACT: Kim Seguin or Christine King of Ritz Entertainment, 310-393-5505/


CO: Ritz Entertainment ST: California IN: LEI SU:

EH-MS -- LA011 -- 6192 02/12/93 14:00 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Date:Feb 12, 1993
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