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MONTEREY PASTA CO. EXPANDS INTO COLORADO

 DANVILLE, Calif., Jan. 18 /PRNewswire/ -- Monterey Pasta Co. (NASDAQ: PSTA) announced today that it will open six quick service gourmet pasta restaurants in major shopping centers in Denver, Boulder and Colorado Springs, Colo., in 1994. Four units will be located in metropolitan Denver, including the prestigious Cherry Creek Mall, one in Boulder and the other in Colorado Springs. "We believe that the Colorado marketplace offers significant opportunities based on its demographics and its consumer demand for healthy and nutritious foods," stated Lance Mortensen, Monterey Pasta Co.'s chief executive officer. According to Mortensen, Monterey Pasta Co. plans to develop 20 restaurants in Colorado by the end of 1995.
 Mortensen also announced that the company will begin its retail grocery store distribution in the Colorado marketplace this year. The company has received commitments for distribution of its pasta and sauces in two major grocery chains, King Sooper and Cub stores. "Significant economies of scale and operating synergies will be achieved through combining the company's grocery store sales with its restaurant operations in the same regional markets," stated Mortensen.
 Monterey Pasta Co. is a Northern California-based company which manufactures and distributes a premium line of fresh and all natural refrigerated pasta and sauces to over 800 grocery and club stores throughout the Western United States. The company also operates quick service gourmet pasta restaurants under the name Monterey Pasta Co. which are located in major upscale shopping and financial centers. The company's restaurants, which average 1,500 square feet, serve a complete meal with pasta, Caesar salad, and bread for under $5. Pasta and sauce selections are rotated weekly among the company's products.
 The expansion of Monterey Pasta Co.'s restaurants began in August of 1993. At the end of 1993 the company had opened five restaurants. The company is currently developing restaurants in Northern and Southern California and expects to open at least 30 in the Western United States during 1995.
 Monterey Pasta Co. offers an unusual combination of flavors and natural ingredients such as Snow Crab Ravioli, Sweet Red Pepper Fettuccini, Smoked Salmon Ravioli, Sundried Tomato Cream Sauce, Gorgonzola/Roasted Walnut Ravioli, and Monterey Clam and Mushroom Sauce.
 Since Monterey Pasta Co.'s initial public offering on Dec. 7, 1993, the stock has risen 133 percent, closing at 14 on Jan. 17, 1994. The stock is traded on the NASDAQ National Market under the symbol "PSTA."
 -0- 1/18/94
 /CONTACT: Lance H. Mortensen, chief executive officer of Monterey Pasta Co., 510-736-9200/
 (PSTA)


CO: Monterey Pasta Co. ST: California, Colorado IN: FOD SU:

RB-LW -- SF011 -- 2617 01/18/94 09:45 EST
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Publication:PR Newswire
Date:Jan 18, 1994
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