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MONDAY 12.12.201"Yer wan off the telly". 's made a Laura money.. Profits rise at Strictly star Whitmore's firm.


TV presenter Laura Whitmore showed some nice moves away from the dance floor last year to increase profits at her media firm to [euro]600,000.

The 31-year-old from Co Wicklow is now reaping the dividends from her high-profile work with MTV, BBC, Channel 4 and ITV in the UK.

Whitmore recently added to her coffers - and her celebrity - by appearing on BBC's Strictly Come Dancing.

She became the sixth contestant voted out in the current series but any disappointment will be tempered with the knowledge her own entertainment firm continues to prosper.

During the year, Whitmore renamed the firm Yer Wan Ltd - it was formerly Laura Whitmore Ltd. The presenter's Twitter profile followed by more than 395,000 refers to Whitmore as, "Yer wan off the telly".

1 going The new accounts show accumulated profits at the firm last year increased by PS175,051 from PS328,438 to PS503,489 ([euro]599,509) in the 12 months to the end of March of this year.

PS175k Increase in profits at Yer Wan Ltd in the 12 months to March During the same period, the firm's cash pile reduced from PS369,476 to PS179,303.

d ar m However, the amount owed to the firm by debtors last year increased 30-fold going from PS16,371 to PS507,199.

The profit increase of PS175,051 follows profits at the firm of PS131,879 in the prior year.

s PS507k Amount owed to the tm The lucrative 2016 and 2015 Whitmore has enjoyed reflects the former DCU media student's meteoric rise.

y as 16 firm by debtors - up from PS16,371 CueC Her appearance on Strictly Come Dancing meant she was unavailable to be part of the 2016 edition of another top rated show in the UK, ITV's I'm a CelebrityGet Me Out Of Here Now.

Whitmore had worked on the show since 2011. Last year, she announced she was leaving MTV News after a seven year stint at the helm of the show but would continue to work at MTV on other projects.

ac The Bray woman studied journalism at Dublin City University where she edited a student magazine and worked as a researcher for Newstalk for a period.

Ua In 2008, Whitmore entered the Myspace/MTV Pick Me competition and fought off 3,000 other hopefuls to win a coveted MTV news role on the international music channel.

cc Speaking about her career in a recent interview, Whitmore said "at the end of the day, as much as I enjoy it, it's job" and declared that she wants to do more live TV and host bigger shows.

ma h

was PS175k Increase in profits at Yer Wan Ltd in the 12 months to March s y as PS507k Amount owed to the firm by debtors - up from PS16,371


CASHING IN TV star Laura Whitmore

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Publication:The Mirror (London, England)
Article Type:Financial report
Date:Dec 12, 2016
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