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    PHILADELPHIA, Nov. 15 /PRNewswire/ -- Molson Breweries U.S.A. Inc. is playing an important role in helping Philadelphia attract more African-American tourists and business travelers.
    At a ceremony here today, a senior Molson official presented a $12,000 check to the Philadelphia Convention and Visitors Bureau (PCVB) to help sponsor a 24-page color guide to the city's African-American historical and cultural attractions, restaurants and jazz clubs, churches, sporting events and retail establishments.
    Now in its second printing, the "African-American Historical and Cultural Guide" is an important tool in PCVB's campaign to attract African-American tourists and conventioneers to Philadelphia.
    Molson's donation will enable PCVB to double the number of copies of the guide in print and to expand the listings in the guide to include more of Philadelphia's African-American businesses.
    Molson has also produced 5,000 poster-size maps of Philadelphia identifying key African-American cultural and historic sites.
    "We are pleased to support the campaign to promote the many historic and cultural sites in Philadelphia that have special meaning for African-Americans," said Stephen M. Johnson, Molson's vice president for corporate and public affairs.
    "These sites have played an important role in the African-American experience and can give all of us a better understanding of and deeper appreciation for the significant contributions African-Americans have made to this country," Johnson said.
    "Among the most important of these sites are the Charles L. Blockson Afro-American Collection at Temple University; the Afro-American Historical and Cultural Museum; the Philadelphia Tribune, the nation's oldest African-American owned newspaper; the Church of the Advocate or "Freedom Church," the site of many civil and human rights meetings in the 1960s; and the Mother Bethel African Methodist Episcopal Church, the oldest property in the United States owned by an African-American," Johnson said.
    The U.S. Department of Commerce has ranked Philadelphia as the top minority tourism destination in the country.  A Minority Advisory Committee has been working to help the PCVB attract more minority conventions; identify, package and promote Philadelphia's minority attractions; and ensure a larger role for the city's minority community in Philadelphia's tourism and convention business.
    -0-             11/15/91
    /CONTACT:  Steve Johnson of Molson Breweries, 703-709-6600, or Patti Hayes of Megcourt Communications, 212-355-1140, for Molson/ CO:  Molson Breweries U.S.A. Inc. ST:  Pennsylvania IN:  FOD SU: JT -- NY002 -- 1372 11/15/91 09:01 EST
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Publication:PR Newswire
Date:Nov 15, 1991

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